Web Ads Outstrip Porn as Top Malware Gateway

CYBERSPACE — Advertising has overtaken porn as the number one type of mobile content leading to malware, according to the latest BlueCoat malware report.

In 2013, “malvertising” — web ads delivered through legitimate ad networks that direct users to malicious sites or contain malicious code —  outstripped porn three-to-one as the top malware gateway.

For desktop users, search engine poisoning and email links are the most prevalent vectors that drive users to threats or malicious content.

But mobile users face very different afflictions: search engines only send unsuspecting users to malware 3.13 percent of the time. Web ads, however, outperformed porn in leading to malware.

In February 2014, web ads represented the single biggest threat vector for mobile users.

The rise of malvertising as a leading attack vector mimics the rise of web ad traffic on mobile devices, which is a largely unregulated network of ad servers that can easily be tricked into serving malicious ads unknowingly.

According to the report, last year, when Blue Coat Security Labs looked at the mobile malware landscape, porn was the leading threat vector for mobile users.

But this year, it has dropped nearly six points and is now the third leading threat vector, responsible for driving users to malware 16 percent of the time.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

German Court: Regulator Can't Block Entire IG Accounts, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Sam Bird Acquires Fanblast

Sam Bird, former co-director of global talent agency Surge, has acquired creator monetization tool Fanblast and named himself CEO.

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

Aylo Rebuts Indiana AV Suit Claims Over VPN Access

Aylo this week asked a Marion Superior Court judge to dismiss Indiana’s lawsuit alleging that the company violated the state’s age verification law by failing to prevent access by users who employ VPNs and similar means to avoid geolocation.

'PSMTickling' Launches Through Paysite.com

PSMTickling.com has officially launched through Paysite.com.

Show More