The recent hiring of affiliate manager Stephanie Soucy (aka Mediachick), who served six years as a staff manager and online model, combined with new marketing tools marks a concerted effort to build a robust affiliate program.
According to Soucy, her work began by surveying the needs of existing affiliates and determining the kinds of tools that would best help them.
"Our affiliate program has never been developed before," Soucy said. "That's because of the success of our pay-per-click campaigns in the past. When human resources are short pay-per-click works for you, but as anyone will tell you, you can never have too much traffic."
LiveCamNetwork will focus on building customized tools for now, with an eye toward building a host of selections for all of its affiliates, Soucy said.
The site currently offers amateur girl photo packs, template galleries and regular banners as well as the company’s new videobanner.
An RSS feed showcasing existing tools will be updated with each new addition so that webmasters can stay current on the latest tools.
According to 2Much.net Founder Mark Prince, Soucy will help boost the strength of the company’s growing affiliate program.
"She brings a fresh point of view to the work and a definite sense of attention to affiliate support," Prince said.
As the affiliate program expands, the company plans to move the program to another site, Soucy said. But for the time being, the program will remain in place.
