Playboy, Manwin Strike Online, TV Deal

LOS ANGELES — Playboy Enterprises on Friday said it struck an agreement in principle with the Manwin Group relating to its online and TV businesses.

The deal, which hasn't yet closed, provides that Manwin will be an operating partner for certain Playboy-branded online and entertainment businesses under the label Playboy Plus Entertainment.

Since February, rumors have swirled in the adult industry over a potential Playboy-Manwin deal that would include all of Playboy's online properties.The deal made public Friday presumably includes all of its websites, but representatives from both Playboy and Manwin couldn't immediately confirm that to XBIZ.

Under the terms of the agreement, Playboy will retain oversight of brand management. Additional terms of the agreement, weren't disclosed.

Playboy CEO Scott Flanders said the partnership is another step in turning Playboy from an operator of a range of media and licensing businesses to a brand management company.

"We began this process with the successful outsourcing of our publishing functions and later partnering to grow consumer-products licensing opportunities in Asia and Europe," Flanders said.

"In Manwin, we have found another strong and experienced partner, and believe that this agreement will benefit our customers, distributors and advertisers."

Alta Loma Entertainment, Playboy's mainstream production company that develops, produces and distributes original content to TV networks and film studios, won't be affected by the agreement.

Fabian Thylmann, managing partner of Manwin,said that "there is no doubt that Playboy Enterprises has created a brand that is the epitome of sexy, fun indulgence."

"Manwin will help this prestigious name capture both TV and the digital age in the spirit in which it was created. Manwin's scale and expertise will catapult the brand in a way that will benefit all our partners, as well as Playboy fans."

Manwin operates Brazzers, YouPorn and Twistys, as well as numerous other brands.


 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

AEBN Publishes Popular Searches for May, June

AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Releases Transparency Reporting Guidelines

Ofcom, the U.K. media regulator, has made public its official guidance detailing how online service providers — including adult sites — will be required to publish annual transparency reports on their efforts to protect children from online harms.

New AV Rules Take Effect for Ireland-Based Sites

Ireland’s Online Safety Code came into force Monday, including a provision requiring adult sites headquartered in Ireland to implement age assurance measures beyond self-declaration.

XBIZ Amsterdam Calls on New Startups for 'Spotlight' Program

XBIZ is pleased to announce that its new “Startup Spotlight” programming will make its European premiere at XBIZ Amsterdam 2025, set to take place Sept. 2-5 at the Jakarta Hotel Amsterdam.

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Show More