The company said mobile users surfing on WiFi can't take advantage of their carrier billing methods because at the moment of purchase, they are not surfing on their networks.
"On WiFi they must pay via credit card or direct debit, so if you do not offer direct debit to your mobile E.U. surfers, you are losing revenue," the company said.
The company said that as more and more users search for and enter their preferred websites via mobile, merchants need the ability to accept payments by all methods to maximize revenues.
“As we all know, the easier it is for the visitor to pay, the easier the join,” JoeD said. “It is mandatory to cater to the surfing needs of every user online when it comes to billing.”
Webbilling.com offers two billing methods for Europe: Direct Debit (where funds are withdrawn directly from the end customers’ bank accounts) and Advanced Direct Pay (where the user can take advantage of the ability to wire money to local bank accounts).
The company said education in the credit and debt culture in Europe is the first step in understanding how the Webbilling solutions can add significant revenue to the bottom line of every ecommerce enterprise with E.U. traffic.
