Apple Publishes App Review Rules; Porn Still a No-no

CUPERTINO, Calif. — Apple has lifted its veil on the app approval process.

Today, for the first time, Apple published its App Store Review Guidelines, helping to demystify the process it chooses which apps will be make it to iPhones, iPod Touches and iPads.

For adult entertainment operators, Apple clearly spelled out what it will reject: Pornography.

"Apps containing pornographic material, defined by Webster’s Dictionary as 'explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings,' will be rejected," Apple said in its publication of the guidelines.

Apple even goes on to say that apps developed for user-generated content that is "frequently pornographic" will be tossed in the can. It specifically mentioned an example — Chat Roulette.

"We will reject Apps for any content or behavior that we believe is over the line," Apple said. "What line, you ask? Well, as a Supreme Court justice once said, 'I’ll know it when I see it.

"And we think that you will also know it when you cross it."

Since the App Store opened in 2008, it has never disclosed editorial guidelines, which resulted in seemingly arbitrary rejections of a wide variety of applications.

Apple said that if an app is rejected, the company has installed a review board that developers can appeal to. "If you run to the press and trash us, it never helps," Apple said.

It also said that rules were meant to be broken, and that its app policy is dynamic.

"This is a living document, and new apps presenting new questions may result in new rules at any time," Apple said.

View Apple Review Guidelines

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Publishes Report on DP Trends

AEBN has published a report on DP and extreme penetration categories from its straight and gay theaters.

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Launches Age Verification Toolkit for Adult Websites

The Free Speech Coalition (FSC) announced today that it has launched a comprehensive toolkit to help adult websites navigate age verification laws.

Show More