XBOX 360 Unveiled at Tokyo Game Show

TOKYO — Microsoft continues its push to make the Xbox more than a gaming console. The new generation Xbox360, unveiled today at the annual Tokyo Game Show relies heavily on the unit's online connection to introduce several new or improved functions.

Although pitched as "home entertainment" for "14 million members across 26 countries," Microsoft may have created an online community interested in more than the upcoming release of Halo 3.

Among the system's increased performance and new features, a few exploit the online marketplace:

  • Xbox LIVE Party: Microsoft has entered the chat room business. Billed as a "virtual party on your TV," seven users can chat, share pictures and play games together in real time.
  • Personality Plus: As printed previously in XBIZ, avatars can now serve as sexually active alternate personalities in cyberspace. Microsoft gives users the ability to "create a customizable, animated avatar and literally jump into the world of Xbox LIVE." The size of Microsoft's connected community populates this new online space with "more than 14 million members worldwide." Xbox LIVE will have as many avatars as Tokyo has residents.
  • On-Demand Entertainment: Xbox 360 offers on-demand films and TV episodes from a variety of content producers, including more than 12,000 exclusive films and TV episodes from Netflix, and a "large online library of on-demand high-definition TV shows and movies." Disney, MGM, NBC Universal Inc. and Warner Bros. have already released portions of their content libraries to be digitally distributed by the Xbox Live service.

Units will be in stores Nov. 19.

The Xbox 360 will begin retailing in three configurations, starting at $199.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AdultHTML Launches 'Dedicated AI-First' Solution

AdultHTML has launched its Dedicated AI-First developer solution.

Texas Court Orders Adult Site Domain Locked for AV Violations

A district court in Texas has issued a writ requiring domain registry Verisign to “lock” an adult website’s domain over noncompliance with the state’s age verification law.

Adult Web Hosting Service 'QloudHost' Launches

QloudHost, a new web hosting service for adult websites, has launched.

Peter Hooke Launches New Paysite

Peter Hooke has launched an official website through PAYSITE.

Pineapple Support Names Ny Ny Lew as Brand Ambassador

Pineapple Support has named Ny Ny Lew as its newest brand ambassador.

Federal AV Proposal Passes House, Faces Senate Opposition

The U.S. House of Representatives on Monday passed the Kids Internet and Digital Safety (KIDS) Act, which includes provisions to make age verification by adult websites federal law, but the bill still faces tough going in the Senate.

Devin Drills Launches New Paysite

Creator Devin Drills has launched an official website through PAYSITE.

AV Bulletin: Midyear Roundup

Since the U.S. Supreme Court’s decision in Free Speech Coalition v. Paxton, more state age verification laws have been enacted around the United States, as well as proposed at the federal level and in other countries. Meanwhile, lawsuits resulting from AV laws have begun to play out in the courts. This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Judge Dismisses Last NCOSE-Backed Suit Over Kansas AV Law

A federal judge on Monday dismissed a lawsuit alleging that adult site SuperPorn violated Kansas’ age verification law, citing lack of jurisdiction after similarly dismissing two related cases earlier this year.

ASACP Updates 'Restricted to Adults' Labeling Resource Page

The Association of Sites Advocating Child Protection (ASACP) has updated its Restricted to Adults (RTA) labeling resource page.

Show More