opinion

.XXX, .KIDS, and .$$$ TLDs

ICANN voted today to open up the domain namespace to allow anyone to submit an application to create their own TLD.

For an application fee of around $50k-$100K, plus proof of technical ability to manage the DNS servers, companies can start carving up their domain real estate space on the internet.

This naturally allows .XXX to be closer to reality. I have said from the beginning, if there were no "sponsored community" aspect to the TLD, no need for an IFFOR, there would be fuss about .XXX It would be no different than .BIZ or .INFO more power to those that register those domains,

So I would expect .XXX or .SEX or .PORN to be popping up next year, once ICANN figures out the rules to do this.

ICM/IFFOR did have some merits in their ideas of .XXX about making some rules and guidelines for its use, but if someone is going to tell adult what to do, its better if it came from adult.

I believe that some trade organization could put in the application to run a .XXX or .PORN and become the registry. Through advertising, they could build up the idea that the TLD is the "official" websites for adult content.

The registry would make an incredible amount of money that could go directly towards fighting against bad laws.

This registry would be a for-profit organization that would be overseen by the non-profit.

With official sanctioning of the TLD, it would at least help to give some means of self (or imposed) regulations, but done so by keepers that have the adult industry's best interest at heart, rather than the focus on the wallet.

Personally, I hope to get my ventures going into high gear, so that I can sponsor the .KIDS TLD application and make that a white-label approach to truly protecting kids.

Web browsers and ISP can be setup such that only .KIDS domains would be seen. This is how you protect kids, not a black-list approach.

Fight the .GREED!

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Draw in and Retain High-Spending Fans

One of the biggest misconceptions in the creator economy is that follower count determines revenue. Many creators assume the path to higher earnings is simply more traffic, subscribers and views. In reality, it’s common to see a tiny fraction of fans responsible for the majority of spending.

Alex Lirette ·
profile

Essence Protection Brings Specialized Coverage to Adult Retail

For adult businesses, swimming against the mainstream current makes it hard to find an insurance company that can keep up. One company is aiming to change that.

Colleen Godin ·
opinion

Balancing Growth and Audience Loyalty as a Creator

When creators who have been around a while feel the pull to explore something new, a quiet fear often creeps in: What if growth and evolution end up costing me the audience I worked so hard to build?

Megan Stokes ·
opinion

How Retailers Can Get the Most Out of Trade Shows

Trade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your store.

Rin Musick ·
profile

NakedBakers on Stirring Up Flavor, Fantasy, and a Winning Moment

When NakedBakers heard her name announced as Female Streamer of the Year at the 2026 XMAs, she froze for an instant, caught between disbelief and pure joy.

Jackie Backman ·
opinion

How Promoting Wellness Fuels Retail Growth in Uncertain Times

My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.

Hail Groo ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

How Pleasure Brands Can Capture Attention Through Press Trips

In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.

Bryony Lees ·
opinion

What to Know About Deepfakes, Likeness Rights, and Digital Consent

AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.

Christoph Hermes ·
opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
Show More