xbiz world
xbiz premiere
opinion

What Makes a Good Domain? The Expert's List.

Including Rick Latona in a blog post provided the perfect segue to an entry on domains. I think the last time I saw Rick was at the T.R.A.F.F.I.C. live domain auction. What a dynamic business, this domain name game. Every day domains are added, renewed, transferred, locked, forgotten, deleted, or put in limbo, while others are the subject of litigation or arbitration to determine who really owns them.

When evaluating domain names, remember appraisals are inconsistent and the valuations may be artificially inflated, as many appraisers can try to appeal to your vanity or greed and even outright scams exist. Look for free, objective, reliable advice on relevant forums, and if it is a significant purchase, use Moniker.com, still the only service recognized by the IRS for domain name appraisal. Consider the following when starting your due diligence:

What Makes a Good Domain?

  • A Natural Generic Brand [search volume = mindshare].

  • It's Easy to Remember [radio test].

  • It's Clear, Concise and Descriptive [what does it say to the user?].

  • It's Commercially Oriented [existing search bids?].

  • Which Industry Segment [is the segment hot/cold, new/old]?

  • Does it have Existing Type-In Traffic [marketing benefit]?

  • Does it have developed Back links, Page rank, Alexa Rank?

  • What is the age of the domain?

  • Mistypes [generics vs. trademark]?

  • Was it Previously registered, and for how long [not available through registration]?

  • Has it been Publicly sold [value previously established]?

  • Check for double meanings [eg. therapistfinder.com].

  • What is its History [wayback machine, blacklisted]?

Compliments of Monte Cahn, Founder and CEO of Moniker.com, the first and only provider of Domain Asset Management Services.

Related Links and Products

Up and Running - Choose a Domain

Monte Cahn is host of the Internet radio show “Domain Masters” on www.WebmasterRadio.fm, which airs weekly on Wednesdays at 7 PM EST.

DNForum



Webbilling.com - Best Alternative Processor

Click Here for Additional Help Starting or Improving Your Online Business

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

Ariana Rodriguez ·
opinion

Balancing Content Creation With Real-Life Desire

Let’s be real for a moment: Nobody actually wakes up turned on, camera-ready and full of fantasy, then stays that way 24/7. For most people, that’s not a problem — but when your livelihood depends on creating clips, livestreaming or running fan pages, a mismatch between libido and schedule can feel like a personal and professional crisis.

Megan Stokes ·
profile

Cami Strella on Crafting Persona, Claiming Power

With her long, silky black hair, dark eyes and warm olive skin, Cami Strella looks like she might have stepped out of an Isabele Allende novel. But while she may be in the business of fantasy — as are all adult performers and creators, to one degree or another — the thriving indie brand Strella has been building, one strategic move at a time, is very real indeed.

Jackie Backman ·
profile

WIA Profile: Sara Gaffoor

Though it may seem surprising to outsiders, industry veterans are well acquainted with the self-esteem, personal growth and rewarding career achievements that can come with a job in the sex toy space.

Women in Adult ·
profile

Zhe Founder Karyn Elizabeth Creates Gender-Affirming Lingerie Fashion

For years, the mainstream lingerie market has been shaped by narrow beauty standards and cisnormativity, with little room for gender diversity. Most lingerie is designed to fit cisgender female bodies, while trans people are often forced to go DIY with uncomfortable solutions like pantyhose, duct tape and ill-fitting shapewear.

Naima Karp ·
opinion

Breaking Down HB 805 and How it Affects the Adult Industry

North Carolina House Bill 805 was enacted July 29, after the state legislature overrode Governor Josh Stein’s veto. The provisions that relate to the adult industry, imposing requirements for age verification, consent and content removal, are scheduled to become effective Dec. 1. Platforms have until then to update their policies and systems to comply with the new regulations.

Corey D. Silverstein ·
opinion

Staying Compliant With Payment Standards Across Europe and Australia

So, you’ve got your eye on international growth. Smart move. No matter where adult-industry merchants operate, however, one requirement remains consistent: regulatory compliance. This isn’t just a legal checkbox — it’s a critical component of keeping payments flowing and business operations intact.

Jonathan Corona ·
profile

Neon Coyotes Sets the Tone for Trendiness With Bespoke Leather Kink Wear

If your kink wear can’t readily make the leap from a dark BDSM dungeon to a sunny, mimosa-fueled brunch, you haven’t yet been initiated into the cult of the Neon Coyotes — fresh, leather kink wear brand transforming restraints into runway-ready art.

Colleen Godin ·
opinion

Why It's Time for Adult Retail to Embrace AI

In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by hand. If you wanted a report, you dug through paper files and crunched numbers on a calculator. It was tedious, but it was all we knew.

Zondre Watson ·
opinion

How to Avoid Copyright Pitfalls When Using Music in Adult Content

When creating an adult video, bringing your vision to life often means assembling just the right ingredients — including the right music. However, adding music to adult content can raise complex legal and ethical issues.

Lawrence G. Walters ·
Show More