xbiz world
xbiz premiere
opinion

What Makes a Good Domain? The Expert's List.

Including Rick Latona in a blog post provided the perfect segue to an entry on domains. I think the last time I saw Rick was at the T.R.A.F.F.I.C. live domain auction. What a dynamic business, this domain name game. Every day domains are added, renewed, transferred, locked, forgotten, deleted, or put in limbo, while others are the subject of litigation or arbitration to determine who really owns them.

When evaluating domain names, remember appraisals are inconsistent and the valuations may be artificially inflated, as many appraisers can try to appeal to your vanity or greed and even outright scams exist. Look for free, objective, reliable advice on relevant forums, and if it is a significant purchase, use Moniker.com, still the only service recognized by the IRS for domain name appraisal. Consider the following when starting your due diligence:

What Makes a Good Domain?

  • A Natural Generic Brand [search volume = mindshare].

  • It's Easy to Remember [radio test].

  • It's Clear, Concise and Descriptive [what does it say to the user?].

  • It's Commercially Oriented [existing search bids?].

  • Which Industry Segment [is the segment hot/cold, new/old]?

  • Does it have Existing Type-In Traffic [marketing benefit]?

  • Does it have developed Back links, Page rank, Alexa Rank?

  • What is the age of the domain?

  • Mistypes [generics vs. trademark]?

  • Was it Previously registered, and for how long [not available through registration]?

  • Has it been Publicly sold [value previously established]?

  • Check for double meanings [eg. therapistfinder.com].

  • What is its History [wayback machine, blacklisted]?

Compliments of Monte Cahn, Founder and CEO of Moniker.com, the first and only provider of Domain Asset Management Services.

Related Links and Products

Up and Running - Choose a Domain

Monte Cahn is host of the Internet radio show “Domain Masters” on www.WebmasterRadio.fm, which airs weekly on Wednesdays at 7 PM EST.

DNForum

Xbiz Award Nominee

Webbilling.com - Best Alternative Processor

Click Here for Additional Help Starting or Improving Your Online Business

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Hailey Rose & Max Fills: Swingers Turned Creator Superstars

Hailey Rose and Max Fills first met during their last year of college at UC Santa Cruz, riding the same bus to and from lectures. They had both recently gotten out of long-term monogamous relationships, so at first they just began hooking up casually. But after graduating and moving down to LA, they continued to see each other — and could not help but eventually fall in love.

Alejandro Freixes ·
profile

Xgen Products CEO Andy Green Reflects on Company's 15 Years

Reflecting upon the past 15 years, during which XGEN Products grew from a relatively small distributor into a multi-brand manufacturer and pleasure biz powerhouse with 20 of its own brands and 3,000 items it sells worldwide, CEO Andy Green’s expression is nearly one of disbelief.

Colleen Godin ·
trends

AI Is Coming: A Look at What's Ahead and Its Implications

The AI era has dawned, and the impact of this technology is beginning to be felt in the online adult industry. We are already seeing a plethora of content, synthetic interactions and customizable avatars enabled by artificial intelligence.

Alejandro Freixes ·
opinion

A Guide to Sustainable Pleasure Product Merchandising

Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.

Eric Lee ·
opinion

Navigating Fraud Prevention in Credit Card Transactions

In the digital age, credit card transactions are essential to global commerce, providing unmatched convenience for consumers and businesses alike. With this convenience, however, comes the risk of credit card fraud, which can result in considerable financial losses and harm brand reputation.

Jonathan Corona ·
opinion

A Guide to Avoiding Scams in Hard Link Media Buying

‘If it sounds too good to be true, it probably is.” So cautionary wisdom reminds us, yet people still get scammed all the time. Fortunately, there are “red flags” you can watch for to help you identify scams and thereby avoid them.

Juicy Jay ·
opinion

The Dos and Don'ts of AI-Generated Content

AI is a hot topic. From automation to personal assistance to content generation, AI technology is already impacting our daily lives. Many industries, including adult, have had positive results using AI for customer support and marketing.

Cathy Beardsley ·
opinion

Retailer Tips for STI Awareness Month

Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.

Rin Musick ·
opinion

Strategic Upscaling of Non-4K Content

If content is king in adult, then technical quality is the throne upon which it sits. Technical quality drives customer acquisition and new sales, while cementing retention and long-term loyalty.

Brad Mitchell ·
opinion

A Look at the Evolution of Pleasure-Enhancing Pumps

Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.

Rebecca Weinberg ·
Show More