profile

WIA Profile: Alice Beckett

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

What is your role and responsibility at Spartacus?

I start every day by reading the industry sites.

I'm the S&M coordinator — sales and marketing, naturally — which means I help orchestrate projects in direct marketing, website marketing, advertising and sales. On top of that, I'm the staff writer. About half my time goes to press releases, publications and copy. When I'm not researching, writing text, summarizing progress or coordinating projects, I go to tradeshows and wring feedback out of our customers.

What are your goals for Spartacus in 2008?

It would be great if we could increase the breadth and depth of our educational offerings. BDSM is a growing sector, and as a major manufacturer, Spartacus can help with the learning curve at many levels. In the coming year, we will increase our efforts in salesperson training, and offer more free information about BDSM. When any retail clerk or customer can vividly imagine what's sexy about a quality leather gag or whip, that will be progress.

Describe a typical Monday at your desk.

I start every day by reading the industry sites. Then I work on my current projects. If the graphic designer and web designer have passed me any copy specs, I write the text. If there's a product launch or promotion in the works, I publicize it. At the end of the day, if there's a scrap of free time left, I brainstorm new ideas to raise awareness of Spartacus and its products.

What is the biggest challenge of being a woman in the adult entertainment industry?

The biggest challenge in novelty marketing is to hear someone say, "Women are psychologically wired this way, and men that way." "Men want X and women want Y." That kind of divisive assumption needs reams of support, and more than just sales numbers, before being thrown around. It's frustrating when people don't acknowledge the difference between hunches and facts. As problems go, that's one that I hope will improve as awareness increases.

How do you maintain balance in your life?

By only working when I'm at work! I was a full-time student not very long ago, and aside from an increase in the sanity of my sleep schedule, not much has changed for me. I still save time for friends, family, my relationship, travel, exercise and volunteer work. Not to mention a huge pile of books. It also helps that Portland is full of good beer.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

profile

WIA Profile: Sarah Franson

When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Women In Adult ·
profile

Popsi Lingerie CEO Sam Golshan Discusses Brand's Growth, Mission

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.

Kim Airs ·
profile

Honey Play Box's Joreail Armstrong Reflects on Company's Growth

Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.

Sofia Barrett-Ibarria ·
opinion

How Awareness Revolutionized Materials Used in Pleasure Products

Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.

Eric Lee ·
opinion

How Sex-Ed Lays the Groundwork for Well-Informed Shopping

We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.

Nathan Hammerle ·
Show More