opinion

Phrasing DMs Effectively to Maximize Sales

Phrasing DMs Effectively to Maximize Sales

Sometimes, creators concentrate so much on gaining new subscribers that they end up neglecting their existing fan base. That’s a mistake. Your fans are already in your corner, so take advantage by informing them about new content releases and enticing them to make a purchase. To do that effectively, however, you must get your message across in the right way. That’s why I’ve compiled a comprehensive list of techniques to help you make your direct messages more effective at driving sales.

Add That Personal Touch

The first sentence of your direct message can determine whether or not your fans will read the whole thing.

Picture yourself sifting through a cluttered inbox full of unopened messages. As you scroll, you come across one that begins with, “Hi, (your name)!” You feel compelled to open it, as it seems directed specifically to you. The same principle applies to your fans. When sending messages, incorporate recipients’ names or include personal pronouns like “you,” “us” or “we” to foster a deeper connection with them. Even if you’re copy/pasting boilerplate messages to a variety of people, take that extra step of personalizing them just a touch.

Craft Attention-Grabbing Intros

Your recipients will initially see only the beginning of your message, which makes your first words extra important. The first sentence of your direct message can determine whether or not your fans will read the whole thing. Consequently, it’s vital to structure your messages effectively and deliver the juiciest bits in an enticing manner right from the start.

Avoid Being Too Pushy

It’s important not to treat your fans as mere cash dispensers. Excessive promotion and persistent sales pitches can alienate recipients and lead to loss of subscribers. Strike a balance by sending welcome notes, friendly greetings and “good morning” messages, or initiating direct conversations that make your subscribers feel valued and engaged.

Elevate Your Sexting Game

As an adult content creator, remember that your audience is seeking excitement and sensuality. To enhance your mass messages, consider sharing personal sensual experiences or your activities in the bedroom. Send teaser images or audio recordings of moans to create a sensuous atmosphere. You can even inquire about their desires or turn-ons, then respond with alluring messages.

Express Yourself With Emojis and Stickers

Plain text without emojis or varied fonts can appear flat and devoid of emotion. Emoticons and stickers give your mass messages a dynamic, fun, expressive quality and provide a touch of light-heartedness.

Samples of Strong Mass Messages

Here are just a few examples of how you can craft a compelling message incorporating some of the above tips:

  • Hi and welcome to my hot and wet world! I’d like to know more about you to make the tailored content you deserve. What turns you on?
  • Hi babe. Guess what happened last night!? I met a swinger couple at the hotel I was staying in, and things suddenly got out of control. Want to see the results? The craziest threesome video is available on the following link for only $30.
  • Hey there, today I’m considering creating content tailored to your desires. Would you like to give me some ideas?
  • Hey handsome. Rumor has it that you’re good at guessing games. Can you guess what my other hand is doing while I’m typing this message? If you give the correct answer, I'll send you an exclusive squirt video.
  • Flash sale! Act now or miss out, as my offer only lasts 5 hours. The clock is ticking.
  • Exclusive 50% off on this seductive video, made exclusively for you.

Pay attention to the tips and examples above, and you can turn your direct messages into an effective tool to spread the word about your content and boost your earnings.

Eva is an industry insider who helps performers make money on their own terms. When she’s not writing blog posts, poking around online or networking, she is practicing yoga or doing Netflix marathons. Contact her at eva@stripchat.com or visit Stripchat.com and subscription-based platform My.club.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair, thick-framed glasses and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More