How to Show Shoppers the Many Uses of Sex Position Aids

How to Show Shoppers the Many Uses of Sex Position Aids

Odds are your shoppers have gotten good at finding the vibrators, strokers, lubricants and condoms they need. Over the last five years, these items have received incredible amounts of media attention, which has helped normalize their purchase and use. Some product categories, however, are still left out of sex advice columns and top-10 lists — even when they could potentially have a huge impact on shoppers’ sex lives. The category we’re going to discuss today is one of those: sex position aids.

From accessibility to experimentation, positioning aids offer many benefits. Yet many people don’t know about them, while others assume these products aren’t meant for them. Let’s bust some stereotypes and review some key reasons why positioning tools should be the next big thing.

These unique products represent a real chance for you to change sex lives for the better, and boost profits while doing it.

What exactly are sex position aids?

Sometimes called sex pillows or cushions, sex position aids are props designed to support the body for more comfortable and functional sex play. They come in a range of shapes. Some look like big wedges of cheese, while others look more like platform ramps with a wider and longer surface area. These shapes allow for a comfortable decline or lift while reducing neck and back strain. For convenience, these two shapes are often sold as a set and can be used together for even more pleasure support.

Some cushions or pillows come in fun shapes, like hearts. When not in use, they can blend in with accent pillows on a couch or bed, thanks to their unassuming shape. Others act more like bolsters for heads, shoulders or knees.

Some styles may feature kinky accessories. With interest in light bondage continuing to increase among consumers, sex position aids often come with attached cuffs to give users the option of incorporating restraint play. Some designs are equipped with restraints, such as adjustable cuffs. When strapped around the ankles or wrists, this positioning gear expertly and comfortably keeps the user’s arms or legs apart and restrained in place. Other designs are even compatible with vibrators or dildos to enable hands-free solo pleasure.

Whatever the shape, positioning aids are typically made using high-density foam that allows them to hold their shape and support the body weight of one or more users, though some are inflatable for easy storage and travel. Those made with high-density foam feature removable plush covers that are water-resistant, stain-resistant and machine-washable, making it easy to enjoy them no matter how messy the fun might get.

Can’t people just use regular pillows?

Of course they can. No need to invest in position aids if a simple pillow does the trick! But while that’s certainly an economical option for folks on a budget, household pillows squish and smush down quite quickly. Being unable to retain their shape drastically reduces their boosting capability. If a customer needs reliable support, a down or fluffy pillow isn’t going to cut it and could even cause more discomfort.

Sex positioning aids really have a leg up when it comes to their durable, supportive construction. Their firm, sturdy foam interior won’t squish or squash under the user’s body, which means they can stay present and focus on their pleasure without worrying about the prop underneath them. It also makes more sex positions and activities doable, expanding users’ options beyond what they might have thought possible.

The many benefits of sex pillows

There are so many ways sex cushions and positioning tools can level up a sexual experience, and a lot of them boil down to “They make sex feel even better!” For the sake of sales, let’s get specific:

Sex ergonomics: People have special desk chairs, mouse pads and even video game controllers made to keep them in the right position while they work and play, right? Think of sex position pillows the same way! These specialty cushions make it easier for users to find comfortable positions and angles during sex without straining themselves, enabling them to enjoy it for longer periods of time without risking soreness or joint cricks. Think oral without neck pain, missionary without low-back strain, doggy style without knee and wrist pain. Sounds divine!

What you were already doing, but better: Sex position aids let couples take their favorite positions and activities and make them even more effective and enjoyable. Think deeper insertion, easier access, more surface area to play with, reduced need for stamina and endurance — need I go on?

BDSM without setup and breakdown: Since some sex cushions are designed with attachments and loops meant for restraints and other BDSM gear, users can save time and energy by skipping the setup process. Simply whip out the cushion and get down to it. When they’re done, they can simply stow it away without having to break down any equipment.

Relief for mobility and strength challenges: Back pain, arthritis and numerous other physical issues and disabilities can make sex challenging, uncomfortable and even impossible — especially in certain positions. Sex position aids and foam pillows can be game changers thanks to their firm, unsquishable construction that holds the user up and in place. They can provide full support for the back, legs, hips, neck, or whatever parts of the body need it. They can keep weight and pressure off of sensitive spots. They also enable a wider range of motion and movement without requiring the user to maintain challenging or inaccessible positions.

Pregnancy sex: Pregnancy can be incredibly uncomfortable, which means pregnancy sex often isn’t appealing. Toward the end of the third trimester, few positions — sexual or otherwise — feel accessible and comfortable. Sex cushions and positioning aids help support the lower back, hips and torso and make it possible for pregnant people who want to receive oral or insertive sex to enjoy it safely without straining already sore, sensitive and swollen areas.

Hands-free solo play: Sex pillows that allow users to mount or position dildos, vibrators or strokers can facilitate an even more enjoyable solo experience by allowing them to play hands-free and get lost in the fantasy.

Bonus uses

Another fantastic selling point for sex position aids is that they can often serve nonsexual purposes. This multi-use factor helps make the investment feel even more worth it, as users can benefit from these props throughout their day regardless of how much sex they want or have.

• Smaller wedge- and heart-shaped cushions can serve as lap desks to keep a laptop at a comfortable angle.

• During cold and flu season, and especially when trying to escape the dreaded nighttime cough, wedge and ramp or platform shapes can help users easily achieve that doctor-recommended propped-up sleeping position without sacrificing comfort.

• A clever sex writer recently documented online that she now uses her large sex position ramp cushion as an accessibility device for her small, aging dog so he can safely and easily get on and off her couch. Adorable!

• A popular online furniture store sells multiple items — including couch-sized sex position aids! — touting their benefits as “stretching aids” to help you loosen tight and tired muscles.

• Sex position aids, pillows and cushions likely won’t be the first products that shoppers come into your store to buy, but they certainly can be the next ones they take home. Remember that along with all the sex benefits, these kinds of props can be game changers for a variety of nonsexual activities too, making the investment feel far more practical and necessary. So, make sure your shop has different shapes and price points available to choose from and that your staff knows how to talk about them and answer questions. These unique products represent a real chance for you to change sex lives for the better, and boost profits while doing it.

Rebecca Weinberg is an award-winning industry leader with more than 20 years of experience in the adult industry. She is the president of multi-award-winning pleasure product manufacturer XR Brands.


Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles


Affiliate Partnerships Tips for Boosting Pleasure Brands' Digital Presence

If you work in the adult industry, you probably know that affiliate marketing is a performance-based marketing strategy where individuals promote a brand’s products or services and receive commissions for each confirmed sale or referred customer.

Lauren Bailey ·

Tips for Leveraging Customer Behavior to Boost Upsells

You’re at a fast-food place, ready to order a cheeseburger, when suddenly the cashier reels you in with a brilliant suggestion: Why not add fries and a drink for only a few extra bucks? That’s upselling: a common sales technique where a seller encourages a customer to purchase additional items or upgrades to enhance their original purchase.

Carly S. ·

How Sustainability Yields ROI for Pleasure Brands and Their Retailers

Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and carbon emissions.

Kathryn Byberg ·

A Look at Diversity in Today's Pleasure Biz

As the pleasure industry has grown and evolved, so has a movement of multicultural executives, engineers and influencers challenging the status quo and working to make the sector more inclusive and representative.


WIA Profile: Tori Titus-McCrobie

What happens in paradise, stays in paradise — and Tori Titus-McCrobie won’t be leaving her tropical island of career perfection anytime soon, as the longtime sales director has found her bliss selling lubricants, sex toys and condoms to fantastic folks.

Women In Adult ·

Bonner Trading USA's Ian Kulp Shares His Ambitions for BSwish, Zini Brands

Last year saw the launch of Bonner Trading USA, with Jerome Bensimon, formerly of Satisfyer, at the company’s helm. With the recent addition of Ian Kulp as global sales and marketing director, the company has increased its presence in the U.S. and abroad with new distribution deals and the acquisition of pleasure brands BSwish and Zini.

Kim Airs ·

Xgen Products CEO Andy Green Reflects on Company's 15 Years

Reflecting upon the past 15 years, during which XGEN Products grew from a relatively small distributor into a multi-brand manufacturer with 20 of its own brands and 3,000 items it sells worldwide, CEO Andy Green’s expression is nearly one of disbelief.

Colleen Godin ·

A Guide to Sustainable Pleasure Product Merchandising

Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.

Eric Lee ·

Retailer Tips for STI Awareness Month

Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.

Rin Musick ·

A Look at the Evolution of Pleasure-Enhancing Pumps

Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.

Rebecca Weinberg ·
Show More