opinion

Retailer Tips for Boosting Sales of Fetish Role-Playing Gear

Retailer Tips for Boosting Sales of Fetish Role-Playing Gear

When it comes to spicing up our sex lives, role-play can be just the ticket! By allowing us to shed our inhibitions and step out of our day-to-day identities, role-play can be one of the more effective ways to take sex from routine to mind-blowing and incredibly connecting. When folks think of role-play, they often envision French maid outfits, naughty nurses, or sexy plumbers — but what if, instead of slipping on thigh highs and stilettos, you suited up in a collar or a furry tail?

Animal play may not be the first thing that comes to mind when you think of sexy time, but those in the know will tell you that it can provide the ultimate role-play experience. Retailers who are knowledgeable about and comfortable with this playful and popular kink — perhaps surprisingly popular — can help customers feel comfortable, and that can equal big sales! There’s a huge array of accessories available to support a whole range of play styles, interests and lifestyles, so here’s a crash course in everything retailers need to know.

Animal play can be part of BDSM or power play, but it is not something that is limited to hardcore BDSM enthusiasts.

What is animal play?

Animal play participants take on the roles of “animal” and “trainer/ owner,” depending on the agreed-upon power dynamic. As with any form of role-play, animal play enables participants to let go of their inhibitions as they adopt qualities of the animal of their choice. For example, with puppy play, the “animal” might engage in a variety of doglike activities, such as playing fetch, walking on all fours, accepting treats or even climbing into a crate.

Why are people into animal play?

Animals live in the moment. They pursue the most basic creature comforts free from the restrictions of language or the constraints of self-conscious feelings like fear of judgment. Role-playing as an animal is not only completely unique, but it can also lead to deep and profound feelings of freedom and vulnerability that we rarely experience in our stressful everyday lives or even in more typical relational roles. Playing as a happy, adored and carefree animal and expressing only animal desires gives participants the chance to achieve a state similar to what BDSM practitioners refer to as “subspace.” How do you get into the role of an animal? It can take a dynamic imagination to transform into a beast, but fortunately there is an entire industry dedicated to creating and selling animal play gear to help wannabe animals get deeper into character.

So, what kind of accessories can aspiring animals use to transform themselves? Insertable butt plug tails can be used for each different fur-sona. Animal play lovers have options that can transform them into a cat, pony, puppy, pig and more! Offering a healthy assortment of animal accessories will help your customers explore exactly what kind of animal they want to be and keep them coming back when they are ready to switch it up!

Some animal play misconceptions

Animal play can be a lot of fun, but some shoppers might be hesitant to explore it because of some major misconceptions floating around the internet and within social or play circles. Here are some key points that every retailer — and person exploring animal play — should know:

• Animal play does not, despite its name, involve actual animals and it’s not akin to bestiality. The participants are the only animals!

• Animal play doesn’t have to be inherently sexual. It may feature sexual elements or feelings, but that’s not required. The amount of sexual play — including whether or not sex is even involved — depends entirely on participants’ preferences. Please don’t assume!

• Animal play is not the same as being a “furry,” which is the name for role-play in which participants typically wear full-body animal suits.

• Animal play can be part of BDSM or power play, but it is not something that is limited to hardcore BDSM enthusiasts. It can incorporate lots of praise and cuddles for an experience that is more tender and nurturing, and also can involve dominance and submission without incorporating rougher BDSM elements.

• Animal play is not limited to any gender or sexual orientation. It is sometimes portrayed as an activity enjoyed by gay men, but participants of all genders and orientations can enjoy getting their animal groove on. Beware of sexual stereotypes!

Though it may not be what immediately comes to mind when couples think of roleplay, animal play might be just the ticket for adding some satisfying spice to their sex lives. Finding the right gear to set the mood can help your shoppers see how satisfying animal play can be.

Rebecca Weinberg is the president of XR Brands.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The 'Wall of Shame' in Adult Retail: Deterrent or Dilemma?

Retail theft affects all kinds of businesses, but adult retailers face unique challenges when it comes to loss prevention. One of the more controversial strategies some retailers have adopted is the “wall of shame,” a public display of shoplifters caught in the act.

Rin Musick ·
opinion

Mitigating Retail Shrink Through Intelligent Video Solutions

Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business owners don’t even realize.

Sean Quinn ·
opinion

The Power of Authenticity in Selling Pleasure Products

I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.

Kimberly Scott Faubel ·
profile

Dennis DeSantis on Building a Blockbuster Career in Adult Retail

The adult industry and the mainstream Hollywood scene often intersect, and few executives are more familiar with that crossover than Dennis DeSantis.

Ariana Rodriguez ·
profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
opinion

How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure

April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.

Ian Kulp ·
profile

WIA Profile: Holly Corbella

Even during last year’s retail slump, the adult home party business continued to rock and roll — at least in New Jersey. Just ask Holly Corbella. Based in the Garden State, Corbella is the founder, CEO and lead party planner for Parties by Bellas, an intimate, in-home sex toy event company focusing on creating budget-friendly home parties for women on the East Coast.

Women In Adult ·
profile

Friday Bae Founder Benoit Palix Discusses Brand's Gen Z Focus

French sexual wellness brand Friday Bae is aiming to disrupt the market with its genderfluid, inclusive pleasure products. With bright pops of color for Gen Z and millennials to swoon over, Friday Bae is merging creativity and education for fans, dubbed the “Bae Squad.”

Naima Karp ·
profile

Self Serve's Matie Fricker on Promoting Sex-Positivity in Albuquerque

For 18 years, Self Serve has been providing a sex-positive space for adult toys and resources to folks in Albuquerque, New Mexico. The story behind its success is all about making connections: connecting with your passion, with your business partner, with your customers, with your staff and with your community.

Justin Goodrum ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
Show More