opinion

A Look at Automated Pleasure Products for Prostates, Penises

A Look at Automated Pleasure Products for Prostates, Penises

Over the last two years, many of us have spent a lot of time alone, which has made a powerful impact on the sex toy industry — and given lots of people the chance to take their masturbation game to a new level. For folks with prostates and penises, there are more options than ever for solo play exploration. But what happens when your shoppers have tried plugs and strokers and still want something a bit, well, more? Enter milkers! These sexy devices deliver automated penis and prostate pleasure that’s almost as good as with a partner, so let’s talk about them.

What exactly is a milker?

Remember that milking isn’t ‘one size — or body part — fits all.

When we talk about milkers, we are essentially referring to products designed to automatically stimulate the penis or prostate to orgasm using a method that’s a slower, more measured massage. Penis and prostate milkers both allow for hands-free pleasure — once everything is in place and switched on, of course — and can provide a sensation akin to a blowjob or prostate massage.

What are the benefits of using a milker?

Whether we’re talking about a penis milker or prostate milker, the headline here is that a milker makes it easy for users to pleasure themselves in ways that used to require a partner. Penis milking can require more patience and time than a traditional stroke session, which is why basic automated masturbators won’t cut it, and prostate milking typically involves steady, short stroking movements most effectively administered using a finger or two.

Many experience the prostate orgasm as more intense than an orgasm achieved via penis stimulation alone, and while prostate milking is often employed to experience prostate pleasure, it can also be beneficial in terms of prostate health, which is a big bonus!

Milking at home

For folks who are interested in milking, the first thing to do is to help them identify the best milker for their goals and price point. Luckily, today’s shoppers have options!

For penis milking, the pro-level place to start is with a machine that is designed for automatic stroking and sucking using a cylinder equipped with a thin silicone membrane that laps against the penis. Some milking machines offer that same stimulation method but come with multiple cylinders, enabling users to explore even more sensation options. Once a machine has been selected, users can further customize their experience with different attachments.

Helping shoppers find the milker for them

As a retailer, there are several things to keep in mind when it comes to shopping for milkers:

• Remember that milking isn’t “one size — or body part — fits all.” Be sure to ask what kind of milking they desire, penis or prostate, and remind them that they can enjoy both! They might also need a bit of education about how milking is different from stimulation methods they might be more familiar with.

• Milkers can come with all sorts of bells, whistles and fun attachments. Knowing what your customers are trying to achieve will help you find the features that suit them best.

• Be sure to ask about budgets! Knowing what your customer wants from their milker and what their ideal price point is will help you match them with the best possible product for their needs.

Milkers can unlock worlds of pleasure for users looking to up their solo play game or incorporate something extra into their partner play. Knowing what they are, how they work and what products are available will help you keep your shoppers happy and coming back for more!

Rebecca Weinberg is the president of XR Brands.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Promoting Wellness Fuels Retail Growth in Uncertain Times

My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.

Hail Groo ·
opinion

How Pleasure Brands Can Capture Attention Through Press Trips

In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.

Bryony Lees ·
opinion

Automating Retail Accounting With AI

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

5 Ways Social Media Can Boost Retail Sales

In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.

Genevieve Lariviere ·
profile

Meghan Dunkel Brings Momentum, Focus to Sales Management

As an 18-year veteran of the sex toy business, Meghan Dunkel has witnessed plenty of the industry’s ups and downs. One of her big takeaways: Only the most committed end up staying.

Women In Adult ·
profile

Viben Toys Aims to Personalize Pleasure in the Affordable Luxury Market

If your customer’s sex toy collection doesn’t include a pulsating purple unicorn or a rose equipped with a tongue, it may be time to introduce them to Viben Toys.

Colleen Godin ·
profile

Condom Sense's Adam Edwards on Driving Retail With Purpose

Still, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.

Jackie Backman ·
profile

Delicto Serves Up Online Retail With a Side of Super-Charged Sex-Ed

Meet Rose MacDowell and Sarah Riccio, co-founders of the online pleasure product hot spot Delicto.com. Since 2021, these business owner besties have been slinging vibes and dildos while openly sharing their love for self-induced orgasms on social media — a strategy that has earned Delicto half a million followers on TikTok.

Colleen Godin ·
opinion

Tips for 'Soft Selling' to Today's Shoppers

"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound impersonal and make shoppers feel rushed, unseen and unsupported.

Sara Gaffoor ·
opinion

A Guide to Displaying Sex Dolls In-Store

Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.

Jessica Sav ·
Show More