opinion

A Retailer Guide to Puppy Play Essentials

A Retailer Guide to Puppy Play Essentials

When you think of sexy bedroom accessories, what comes to mind? Probably vibrators, lubricant, handcuffs, maybe an impact toy or two? What about a collar and leash? They may not be the first things that come to mind, but for folks who enjoy puppy play, those would certainly be on the list.

Retailers who are knowledgeable about and comfortable with this playful and surprisingly popular kink can help their customers feel comfortable and curious, and that can equal big sales! There’s a huge array of accessories available to support a whole range of play styles.

Retailers who are knowledgeable about and comfortable with this playful and surprisingly popular kink can help their customers feel comfortable and curious.

What is puppy play?

Puppy play is a form of role play that requires that one participant play the role of Trainer and one or more other participants take on the role of puppy or “pup.” As with any form of role-play, puppy play enables participants to let go of their inhibitions as they adopt qualities of a dog, such as playing fetch, walking on all fours, or even climbing into a crate. Puppy play may not be the first thing that comes to mind when you think of sexy time, but those in the know will tell you that it can provide the ultimate role-play experience.

Why are people into puppy play?

Pups live in the moment; they pursue the most basic creature comforts, free from the restrictions of language. Role-playing as a pup is not only completely unique, it can also lead to deep and profound feelings of freedom and vulnerability that we don’t experience in our stressful everyday lives — or even in other kinds of role-playing. Playing as a happy, adored and carefree pup and expressing only animal desires gives participants the chance to achieve a state similar to what BDSM practitioners refer to as “subspace.” Let’s not forget the trainers, though! There’s plenty for them to enjoy too. Not only do they get to explore the control and dominance they have over their pup, but they also get to experience the companionship, loyalty and unconditional love that only a pup can offer. Being a trainer can be very rewarding and enjoyable.

What gear do you need for puppy play?

As with any kind of role play, in puppy play, the right accessories go a long way towards creating a realistic experience. Luckily for aspiring pups and trainers, there’s a whole array of accessories they can use to transform themselves, including collars that let trainers easily control their pups and hoods that let pups take on a puppy persona. Full sets can even include a leash, collar, anal plug tail and a gag – everything one needs to create a satisfying and enjoyable puppy play scene. And don’t forget collars, mitts and feeding dishes! There’s so much out there that can help prospective pups get into the groove.

Some puppy play misconceptions

There are some big misconceptions about puppy play floating around out there, so here are some things you should know:

  • Puppy play does not, despite its name, involve actual animals. The participants are the “animals.”
  • Puppy play doesn’t have to be inherently sexual. It may feature sexual elements, but not always. This varies depending on participants’ preferences.
  • Puppy play is not the same as being a “furry,” which is the name for role-play in which participants typically wear fullbody animal suits.
  • Puppy play can be part of BDSM play, but it is not limited to hardcore BDSM enthusiasts. It can incorporate lots of praise and cuddles for a kinky experience that centers on tenderness and nurturing. That kind of play style still involves dominance and submission, but without incorporating rougher sensory elements commonly associated with BDSM.
  • Puppy play is not limited to any gender or sexual orientation. It is sometimes portrayed as an activity enjoyed by gay men, but participants of all genders and orientations enjoy getting their pup on.

Though it may not be what immediately comes to mind when couples think of role-play, puppy play might be just the ticket for adding some satisfying spice to their sex lives. Finding the right gear to set the mood can help prospective pups and trainers — i.e. your shoppers — see how satisfying puppy play can be.

Rebecca Weinberg is the president of XR Brands.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA: Barnaby's Amy Carnegie Draws on Retail Roots to Shape Product Development

In 2012, Amy Carnegie was pursuing a master’s degree in forensic psychology and looking for a part-time job close to home when she discovered Good Vibrations’ newly opened Oakland location. The store was on the same bus route she took to school, making it a convenient option. She didn't anticipate the position would lead to a nearly 15-year career, during which she would rise through the ranks to become head of buying and product development for Good Vibrations, Babeland and Camouflage.

Ariana Rodriguez ·
opinion

What Retailers Should Know About Pheromones and Attraction

A woman stands at your counter. She dabs a drop of something clear and nearly odorless on her wrist, brings it to her nose and something in her posture changes before she even leaves the store. A few feet away, a man turns a small bottle over in his hand, reading the label twice and wondering whether it might help him feel noticed again by a longtime partner.

Susan Bratton ·
opinion

How Retailers Can Turn AI-Assisted Reporting Into a Scheduled Workflow

If you have been following this series, you know I have been climbing a ladder. First, I asked an AI model to do a task. Then I got tired of explaining the task every time, so I wrote a skill, a reusable set of instructions, and put it in a project folder with everything the task needed.

Zondre Watson ·
opinion

Retailer Tips for Making Trade Show Travel Pay Off

When sales slow, retailers understandably start looking for ways to tighten the budget. Every expense gets another look, and travel and trade show attendance can quickly end up on the list of things to cut.

Rin Musick ·
opinion

Why Adaptive Pleasure Belongs Across Every Adult Retail Category

For too long, accessibility in adult retail has been treated as a side conversation. When it appears at all, it is often tucked away in a hard-to-find website category, framed as a special accommodation or treated as a medical add-on rather than a legitimate pleasure category. That approach misses the point.

Hail Groo ·
opinion

Why Retailers Need a Clearer Conversation About Margins

With rising manufacturing costs and living expenses, manufacturers’ suggested retail price (MSRP) no longer aligns with the actual costs of operating a business. This situation calls for a discussion about the current industry pricing landscape, potential adjustments, and how companies can make an impact.

Mersy Love ·
profile

WIA: Perfect Fit Brand's Cee Cee Peters on Building a Lasting Career

For much of her decades-long career in the adult products industry, Cee Cee Peters let her work speak louder than her name. While she built relationships with retailers, became a top salesperson, and watched the business evolve from a movie-dominated marketplace into today’s sexual wellness industry, Peters deliberately kept a relatively low public profile. Raising children during the rise of the internet made that decision especially important to her.

Ariana Rodriguez ·
profile

A Look Inside CC Wellness' Production Process

Stepping through the front doors of CC Wellness’ 215,000-square-foot headquarters, you first encounter the lubricant manufacturer’s comprehensive process in the company’s wall of plaques, which celebrate more than 25 formulas that have received FDA 510(k) clearances for medical devices.

Ariana Rodriguez ·
trends

A Look at the Growing Market for Pleasure-Enhancing Consumables

For decades, the sexual enhancement aisle consisted mainly of pills promising stamina, with bottles and blister packs leaning heavily into themes of masculinity, urgency and performance. The sales pitch was rarely subtle: Take this, and something bigger, harder, longer or more intense would follow.

Ariana Rodriguez ·
opinion

5 Ways Pleasure Brands Can Maintain Social Media Visibility Beyond the Algorithm

The most difficult part of managing social media for pleasure brands is my archnemesis: the algorithm. I am sure most people who work in sexual wellness would agree. We are constantly navigating reduced reach, content removal and, in some cases, account bans. That can make connecting with customers feel impossible, but it is not.

Taylor Maness ·
Show More