Electrostimulation can be a safe and fun way to add some sizzle to sex play, but as pleasure practices go, it tends to fly a bit under the radar. For a lot of people, the idea of coming in contact with electricity can carry some negative associations. We might think of that “zap!” that we get from a buildup of static electricity or maybe we remember those warning signs that tell us when something is an electrical hazard. When we know that electricity can possibly hurt us, it can be difficult to wrap our heads around its potential for sexual pleasure.
Associating electricity with discomfort, we incorrectly assume that electric sex play is only suitable for those into hardcore BDSM. What many people don’t realize is that it’s also one of the best ways to induce powerful — and painless — hands-free orgasms. E-stim technology specifically is so versatile that it’s perfect for both pain play and intense sensual pleasure. And you don’t need to be into BDSM to enjoy it!
The more comfortable you and your staff are with e-stim technology, the better equipped you are to dispel false assumptions about electric play and increase sales in this growing category.
Today we’re going to take a look at electro stimulation, how it feels, how it can be used, and how you can be prepared to help your customers tap into the power of electrosex.
What does electro stimulation feel like?
The sensation of electro stimulation (aka e-stim) is often described as a buzzing, pricking, throbbing, or rhythmic suckling feeling. It’s somewhat reminiscent of a vibrator but has the ability to access deep tissue and nerve clusters that a regular vibrator could never reach. Most e-stim toys can be set to a pulsing beat or a constant buzz.
On lower settings, e-stim can feel intensely erotic and painless. On higher settings, the e-stim experience can be more intense and even a bit painful; producing sensations that can range from a biting pinch to a sharp tingle to, in some cases, debilitating muscle spasm. While those extra-intense feels may be ideal for BDSM practitioners, when using e-stim for orgasmic, sensual purposes, it can be preferable to stick to lower settings.
What kinds of e-stim toys are available?
There are so many fun and accessible e-stim devices available today that serve both electrosex aficionados and those who are e-stim curious. Those into extreme play may crave something that really pushes their boundaries. While basic electrosex toys can be adapted to most styles of play from sensual to intense, once shoppers get a taste of these innovative accessories, they’ll likely come back for more.
Do you know your e-stim?
If you don’t, you’ll definitely have a hard time introducing electrosex products to your customers! Most people, including your salespeople, have never felt the wide spectrum of sensations that electrosex devices are capable of and it’s imperative that store employees and distributors be comfortable and familiar enough with e-stim units so they can educate, demonstrate and sell. Watch XR Brands’ demo videos, take advantage of virtual trainings offered from sales reps, and/or seek specialized instruction from sexuality and BDSM educators available to teach staff and host virtual classes for your community.
While electrosex may be misunderstood and seen as the realm of the uber-kinky, the wide array of products available provide the opportunity to show shoppers and staff members that electrostimulation is a safe way for anyone to add some sizzle to their bedroom repertoire.
The more comfortable you and your staff are with e-stim technology, the better equipped you are to dispel false assumptions about electric play and increase sales in this growing category. Demonstrating that electrosex is for everyone and anyone who is interested translates to more erotic pleasure for consumers and higher profits for you!
Rebecca Weinberg is the president of XR Brands.
