opinion

A Guide to Sex Machine Functions

A Guide to Sex Machine Functions

Sex machines are definitely the Big Thing at the moment. Nowadays, it seems that almost every adult store carries as least one type or style of these robotic pleasure devices. I decided to take a closer look at what the appeal is and why customers are willing to splurge on these big-ticket devices.

Sex machines may also be especially relevant right now due to the current COVID-19 lockdown. Many people are stuck at home alone. The dating scene has gone out of the window as it’s simply too unsafe to meet with others. These machines can replace a partner to an extent, providing stimulation that’s similar to a partnered experience. They can also become an addition in a relationship, enhancing pleasure and allowing couples to experience new things like double penetration.

These machines can replace a partner to an extent, providing stimulation that’s similar to a partnered experience.

Sex machines come in all shapes and sizes, but can generally be categorized into four types: ride-on machines like the Sybian, thrusting machines like the F-Machine Pro III, handheld thrusting machines like the Lovebotz Orgasm Ball and masturbation machines like the Venus 2000. The ideal choice for a customer depends on what sensation they are looking to feel ...

The different types of sex machine

Though men can use them too, ride-on machines are generally for women. The user sits on top and straddles the device, like sitting on a horse’s saddle. These machines are designed to thrust, twist and vibrate over the most sensitive areas to produce mind-blowing — and often multiple — orgasms.

Thrusting machines are exactly that. Their primary function is to thrust at various speeds, back and forth, giving the user an intense but controllable fuck. Handheld devices are similar to thrusting machines, except they are generally lighter and more portable and often less powerful.

Masturbation devices are generally built for men and involve inserting the penis into a tube, which moves up and down the shaft, creating a stroking motion. Depending on whether the tube is custom-built for the user or a general “one size fits all” receiver, the sensations can be anything from mild to incredibly intense.

So, now that we’ve explained the different types, what is it that is so appealing about sex machines?

The price

I'm not going to sit here and pretend that everyone could own their own sex machine. These things are not cheap. 

Think about this: your friend has a Ferrari parked in their garage. You walk past one day, and it’s in the driveway, glistening in the sunlight, not a mark on it. Then they jump in and give it a rev. Most of us would be in awe, and maybe a teeny bit jealous.

For many people who are proud to talk about their sexuality, a sex machine is kind of a statement piece. The more expensive and luxurious the brand, the more in awe we are of them. This works for most consumer products like cars, clothing and jewelry, and it certainly works in the adult industry too!

But remember, price also often means that there are more features like variable speeds, adjustable depth or more powerful motors, and the quality may be better. Let’s face it, most people who want to buy a sex machine aren’t buying it to “test” it to see if they like it. They are generally looking for a good, hard fuck or endless hours of being wanked over and over, so they will invest in something that is built to last and can be repaired, too.

The experience

My final and probably biggest selling point is that it is a machine. Simple. It has no feelings, and no desires. It is programmed to do what it is told. It won’t slow down. It won’t get tired. It shows no mercy and will not relent. Like the Terminator, but in a good way.

A lot of sex machine users will use incorporate them as part of a BDSM scene, where they tie up their partner and then use the machine to provide blissful pleasure to their captive. A thrusting sex machine is the perfect BDSM accessory because it’s powerful motions will continue nonstop. The machine doesn’t act like a partner. It won’t listen to the moans and screams of pleasure. It won’t stop when the user is begging for mercy. It will just continue until it thrusts the user into orgasmic bliss, and then still carry on.

So although sex machines can be expensive, there is certainly a market for these robotic lovers. Personally, I totally understand the appeal of them being relentless in their operation and I can understand why people crave that sense of helplessness and vulnerability. What could be better than acting out your own kidnap roleplay where you become tied down and fucked or wanked mercilessly for hours and hours on end?

If that's your thing, sex machines are the pleasure products industry's way of saying, "Oh, there's an app for that."

Daniel Miller has worked in the industry for over 10 years and specializes in adult retail and wholesale. As well as working in this sector, he is also a DJ and producer, keen photographer and is the proud owner of two chinchillas, a chocolate Labrador and his husband, Dave.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Retail Guide for Boosting Sales in the Often-Overlooked Nipple Play Category

When it comes to sex toys, one area of the body that often gets overlooked by both consumers and salespeople is the nipples. Even though human nipples are packed with nerve endings and are sensitive and responsive across genders, they frequently get ignored as a focus for pleasure products — usually simply because nipple toys are small and come in tiny packaging.

Sara Gaffoor ·
opinion

What Sexual Wellness Brands Can Learn From Taylor Swift

Taylor Swift is an undeniable cultural force, but her superpower isn’t just music. From surprise album drops on podcasts to billion-dollar tours, the Swiftie empire has turned into a global movement in large part thanks to effective marketing.

Naima Karp ·
opinion

How Humor Breaks the Ice in Adult Retail

Laughter sells. That’s especially true in our industry. Where vulnerability and curiosity walk through the door together, humor can help turn hesitation into comfort.

Alexandra Bouchard ·
trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

Ariana Rodriguez ·
profile

WIA Profile: Sara Gaffoor

Though it may seem surprising to outsiders, industry veterans are well acquainted with the self-esteem, personal growth and rewarding career achievements that can come with a job in the sex toy space.

Women in Adult ·
profile

Zhe Founder Karyn Elizabeth Creates Gender-Affirming Lingerie Fashion

For years, the mainstream lingerie market has been shaped by narrow beauty standards and cisnormativity, with little room for gender diversity. Most lingerie is designed to fit cisgender female bodies, while trans people are often forced to go DIY with uncomfortable solutions like pantyhose, duct tape and ill-fitting shapewear.

Naima Karp ·
profile

Neon Coyotes Sets the Tone for Trendiness With Bespoke Leather Kink Wear

If your kink wear can’t readily make the leap from a dark BDSM dungeon to a sunny, mimosa-fueled brunch, you haven’t yet been initiated into the cult of the Neon Coyotes — fresh, leather kink wear brand transforming restraints into runway-ready art.

Colleen Godin ·
opinion

Why It's Time for Adult Retail to Embrace AI

In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by hand. If you wanted a report, you dug through paper files and crunched numbers on a calculator. It was tedious, but it was all we knew.

Zondre Watson ·
opinion

What Retailers Gain by Partnering With Family-Run Brands

In an age increasingly dominated by corporate consolidation and faceless supply chains, choosing to work with a family-owned and operated business can offer retailers a depth of value that goes far beyond pricing and product margins.

Briana Watkins ·
opinion

How the 'Back Massager' Vibrator Became the World's Most Versatile Sex Toy

Wand vibrators are once again having a pop culture moment. Recently, Harry Styles expanded his lifestyle brand, Pleasing, by introducing a “Pleasing Yourself” double-sided wand vibrator developed in collaboration with sex educator Zoë Ligon.

Naima Karp ·
Show More