As an influencer, one of the biggest perks is the opportunity to craft your own content and generate a loyal following, and there are endless ways to create a solid social media presence.
The real trick is successfully standing out among other influencers. To do that, you need to take the time to do some research so you can keep your numbers trending upward.
Taking a screenshot of a Twitter post and sharing it on Instagram is a great way not only to get double use of a single post, but also to alert Instagram followers about your Twitter account.
Let’s take a look at six easy steps you can take to give your social media presence a boost!
Be Consistent With Your Brand
Branding is key and being consistent with your branding is just as important. You can’t put one face on Instagram and then turn around and be someone completely different on Twitter. You’ll confuse your fanbase and they won’t be as interested in subscribing to see who you might be on your other social profiles.
Staying loyal to your brand will give you loyalty in return. That means that even if the type of content you’re sharing is tailored to the specific platform you’re using, your unique personality still needs to shine through.
In short, don’t post your hottest content on one platform and your most hilarious memes on the other. Stay true to your persona, no matter which platform you’re on.
Check Out Other Stars
With so much competition for eyeballs from other influencers, you may be wondering how you can possibly reach the top ranks. What’s your best bet? Learn from the biggest stars! Finding out what works for other influencers is a great way to find out what could work for you, so check out those with brands that are similar to yours and analyze their strategy.
Where are they most active? When? What kind of content do they post, and which posts are the most successful? How often do they post? How much do they engage with their fans? Austin Kleon’s wonderful book “Steal Like an Artist” talks about using this method to unlock your own creativity, and it works! By using others’ success as a roadmap, you can start to guide yourself in the right direction.
Focus on the Right Platform
There are many social media platforms, but trying to maintain quality content and great branding on all of them is going to water down your efforts. The best strategy is to choose the platform that will allow you to promote your brand most effectively and help fans who are looking for content like yours to find you easily.
For example, Twitter has very lenient rules when it comes to content, so if you’re pushing an adult brand, it can be a great option for posting teasers without fear of being deleted. Instagram, on the other hand, can be used to help promote your brand without getting overly explicit. That’s one of the reasons why branding yourself consistently is so important to ensuring your content appeals to your audience no matter whether you’re going vanilla or XXX.
Don’t think of every social media platform as a must-have; instead, take a look at how each can benefit your brand and focus your efforts on what kind of content is best to post there. Another helpful tactic is to recycle content across multiple platforms to encourage “cross-pollination” of followers. Taking a screenshot of a Twitter post and sharing it on Instagram is a great way not only to get double use of a single post, but also to alert Instagram followers about your Twitter account, and vice versa, encouraging them to follow you there as well.
Show, Don't Tell
Your content should always reflect who you are, but you should never have to tell your fans who you are. They should know the minute they click on your profile. That’s why it’s important to show fans what to expect from you instead of telling them.
Consider this bio example: “I’m a super-hot camgirl and the most incredible content creator ever! I post amazing pics and videos that will make all your dreams come true!” While that might all be technically true, it’s also pretty boring, because you're not letting any of your personality shine through. If your profile is dull, how can they expect your content to be interesting?
Now consider this example: “I’m the girl next door you always wanted to spy on. Now you can.” Here, instead of telling your fans what you’re all about, you’re painting a picture of yourself. The innocence mixed with voyeurism creates an intriguing image, and fans are going to want to know more.
Another tip is to offer up content that your fans will love, rather than content that is simply pushing them to make a purchase. If every post you make directs your fans to a sale, they’re going to get tired of the constant pitches. Vary your feed by offering some “pure” content that you know fans will love, no strings attached.
Go Live
Fans love live content because a live show means they are actually spending time with their favorite influencers. We live in an age of interactive entertainment, and doing an IG Live from time to time is a great way to intrigue your fans and make them feel like a real part of your world. Your Lives don’t have to be explicit; they just have to be real. You also want to be sure that you’re engaging with fans on social media, not just letting them sit back and watch you. By liking their posts, responding to their comments and creating a two-way conversation, you’re going to improve your relationship with fans and increase their loyalty.
Use Hashtags Correctly
Hashtags are a great way to pull in new traffic, but overloading your posts with a paragraph worth of tags is just going to exhaust your audience and turn them off your content. Do hashtag research to find the most relevant tags and consider adding them onto the end, but put a good bit of space between your tags and your main text to give their eyes a break. It’s also useful to check out current banned hashtags so you’re not wasting your space on tags that won’t bring you results.
Comments on your post also help your social media presence, even if they’re your own comments! Adding hashtags in a comment on your post is a good idea, or you can use the comments to include additional info or even a few emojis to help boost your post.
At the end of the day, social media loyalty is a two-way street. Engagement with your fans, consistent branding and intriguing content all take work, but they’ll also bring you big results!
Brooke Powell is the Community Manager at FanCentro, a premium social media network for influencers, models and adult stars.
