When it comes to materials, sex toys just keep improving. More and more toys are being made with body-safe, high-quality materials that often feel ultra-realistic and incredibly luxurious. The most popular of those materials is silicone, a versatile workhorse that can be used to make all sorts of toys in all kinds of textures. Recently the industry has seen a sharp increase in the use of something called Liquid Silicone, and today we’re going to talk about what Liquid Silicone is and why it makes such fantastic toys.
What Exactly Is Liquid Silicone?
With just a little time and effort, retailers can turn shoppers on to this hot new trend leading to more sales and very satisfied customers.
Liquid Silicone is a safe, high-grade material, often used to manufacture food and medical products. A very important quality of Liquid Silicone is the low-temperature molding process, under 100 degrees Celsius compared to regular silicone, which requires 180 degrees Celsius.
The Benefits of Liquid Silicone
When it comes to the manufacturing process, Liquid Silicone offers two big benefits that regular silicone does not: As we discussed earlier, the molding process for Liquid Silicone involves a much lower temperature — less than 100 degrees Celsius versus 180 degrees Celsius for regular silicone — and this makes the material ideal for manufacturing products with electrical components and motors, like vibrators.
Additionally, Liquid Silicone is a high-grade material that doesn’t need to be mixed with other materials during the molding process. This sets it apart from regular silicone, which needs to be mixed with vulcanizing agents. With Liquid Silicone, you know exactly what is in your toy!
How Liquid Silicone Can Make Toys Better
So Smooth: Few things feel as luxurious as a super-smooth toy and Liquid Silicone toys offer a silky-smooth sensation that few toys can match. Liquid Silicone is the reason why certain products look beautiful and feel fantastic against sensitive skin.
Super Flexible: One of the coolest trends to emerge in the sex toy industry in recent years is toys that can bend, flex and mold to the anatomy of the user. Liquid Silicone can make toys that are super flexible and give users the freedom to adjust them for peak clitoral stimulation, which are perfect examples of what Liquid Silicone can do.
Ideal for realistic toys: The amazing look and texture of Liquid Silicone can make for some seriously lifelike products! Whether users want something special to use on themselves or something that creates an ultra-realistic experience, Liquid Silicone can help get them there.
Introducing Your Customers to Liquid Silicone
Now that you know what makes Liquid Silicone special, it’s time to tell your customers about it. So how do you do that without overwhelming them with yet another material in the vast sea of choices? The key may lie in creating a truly tactile shopping experience that lets users see and feel the difference Liquid Silicone can make.
Tester toys that users can pick up and feel are the most powerful way to show users what Liquid Silicone is capable of. For online shops or even stores that are trying to limit product touching in the midst of the COVID-19 pandemic, high-quality photography (with good lighting!) can help convey the smooth, flexible nature of Liquid Silicone toys. Don’t be afraid to experiment with unique photos or even GIFs that let users see how flexible, posable toys can move.
It also may be helpful to list some of the benefits of Liquid Silicone in your product descriptions. This will let users know what they can expect from the toy, which can take Liquid Silicone from just another material to something that shoppers can understand and ask for by name.
Liquid Silicone toys are more popular than ever and for good reason. With just a little time and effort, retailers can turn shoppers on to this hot new trend leading to more sales and very satisfied customers.
Rebecca Weinberg is the president of XR Brands.
