Modern vibrators come in all shapes and sizes, and running a sex toy manufacturer means coming out with new ideas and iterations multiple times a year. As with any industry, trends come and go and one year’s “hot toy” can become the next year’s basic staple. Some things, however, have a perennial appeal and remain as popular and asked-for today as on day one and as time goes on, they just get better and better.
One such product is the rabbit vibrator. From its invention in the 80s, when bright colors and cute animal shapes were necessary to circumvent obscenity laws; to the ‘90s, when designs became more streamlined and “Sex and the City” put them on the map; to today, when these vibes lost their animal-like appearance and the “rabbit” name became synonymous with dual-stimulation.
Let’s take a look at the beloved rabbit vibrator and how far it’s come!
What Is a Rabbit Vibrator?
A rabbit — aka a dual-stimulation toy — is a sex toy typically made for vaginas, featuring an insertable portion (often phallic-shaped) and an external portion shaped to stimulate the clitoris. Rabbits became popular for their ability to stimulate and massage multiple sensitive areas at once — including the clitoris and G-spot — with the convenience of an all-in-one design.
Rabbits Go Modern
Over the years, rabbit vibes (along with many other sex toys) have come a long way in terms of quality and innovation. Today, most are made using high-quality body-safe materials like silicone and are built to last, and there is a range of features that help shoppers find exactly the kind of experience they want. Some are rechargeable and fully waterproof and come equipped with user-friendly remote controls. Many rabbit vibes have made the leap from novelty toy to luxury investment.
Bunnies in Motion
Rabbit motion options used to be relatively standard — a flicker here, a buzz there — but now users can choose a variety of movement and motion features that transform the experience. For folks who enjoy internal massage beyond basic vibration, there are some rabbits that feature rotating shafts, others that offer sensual undulation and even rabbits that can provide the all-important G-spot-focused “come hither” flexing motion.
Helping Customers Find the Perfect Rabbit
Rabbits have been beloved for years and are perpetual bestsellers for adult retailers, so stocking a variety of styles is never a bad business move. Knowing how individual and unique every person (and their pleasure) can be, it’s important to offer products that cater to the different ways people enjoy stimulation — not everyone wants G-spot massage, for instance, but they might love a thrusting motion. It’s just as important, however, to be able to help shoppers navigate all the options. Asking questions, especially clarifying questions, is a great way to get the conversation started. Asking about their preferences (vibration or thrusting? Firm clitoral arm or tickly rabbit ears?) and which toys they already love (wand massager or G-spotter? Pocket-sized vibe or rumbly insertable?) will help you zero in on the right rabbit for your curious customer.
Though they have been a hit for ages, rabbit vibes aren’t resting on their laurels. This popular toy category is evolving just as quickly as the industry itself, and by staying on top of the latest products, you’ll be able to better serve your rabbit-hunting customers and keep them coming back for more.
Rebecca Weinberg is the president of XR Brands.
