opinion

The Answer to Boosting Retail Sales

The Answer to Boosting Retail Sales

One of America’s most Googled sex questions according to Business Insider is “Where is the G-Spot?” How does this type of online information impact and translate into the adult world?

What do the G-Spot, fountain of youth, and dresses with pockets all have in common? No one can seem to find them. Lucky for us, as an industry, we have the ability to help and educate people in finding their favorite pleasure spot. I feel like the G-Spot is finally getting a moment in the spotlight that it deserves. Most consumers finally have access to research the sex education they want. They can take the information they are looking for, such as “Where is my G-Spot?” and find the way it translates best into their lifestyle. Why is this important for what some consider a simple topic? I love the “Where is the G-Spot?” question for several reasons, primarily though, it’s opportunity.

Retailers aren’t just educating customers on a specific toy, they are coaching them on creating customized pleasure experiences.

I often say the adult retail associate is never given the credit they deserve. They are expected to be experts in small machinery and tech items, versed in lingerie materials and sizing, and to be able to give on-the-spot advice on personal topics. That’s a lot of information to learn, retain and then translate onto the sales floor.

Adult manufacturers spend far more resources on training at the store level than almost any mass-market brand I know. Manufacturers and distributors are also spending a lot of time on sex education in general as a part of their core education concepts. I think this says a lot about a manufacturer, distributor, retailer, home party company etc., who takes time off the sales floor or out of their day-to-day to ensure that their associates aren’t just well-educated on what they're selling, but also who they’re selling to. It takes a lot of resources to host and facilitate these educational experiences, and it speaks to a store’s investment in their customer when they participate in non-sales activities. I wish that stores were able to display all of the education they receive and training they go through for customers.

So when it comes to a question like “Where is the G-Spot,” the adult industry is well-positioned to answer this from many different positions, pun intended. Retailers are able to take a customer with this question directly to products that fill their immediate need, and cash in on the hard work. They put in so much time and effort on the front-end to make the sale happen.

A G-Spot item has a ton of easy add-ons which are now increasing both your average units per sale, and hopefully your average transaction amount as well. If someone is open to buying something to address a specific topic, they will be open to buying the supporting items to protect or enhance their investment. Retailers aren’t just educating customers on a specific toy, they are coaching them on creating customized pleasure experiences. The value of this retail experience doesn’t end with the customer leaving the store. The customer leaves the store with a new-found sense of body knowledge and empowerment they didn’t have before. That type of body confidence translates to more than just their sexuality.

This type of specific consumer demand gives manufacturers the power to make products that people specifically want and need. Taking the guesswork out of product planning makes it easy to maintain consistent bestselling products that become must-have staples to anyone that resells these items. Complete product collections can be created to enhance the overall customer shopping and take-home experience. This also allows manufacturers to create timely product education with relevant consumer information. The customer has expressed what they need and it's manufacturers' job to show them what they want with quality products.

So my answer to those who are googling “where is the G-Spot?” — I hope that your journey in seeking is as pleasurable as the joys of finding.

Danielle Seerley is the senior sales executive for Shibari Wands and Voodoo Toys.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

YCosmetics Founder Tess Finkle Talks Messaging Behind 'If I Say Yes' Brand

Over the past few years, sexual wellness brands have taken over the digital space. YCosmetics, which released its flagship If I Say Yes collection earlier this year, is vying to become the next intimacy and skin care brand to gain a dedicated online following.

Nishka Dhawan ·
opinion

Promoting the Link Between Men's Mental Health, Sexual Wellness for Movember

As Movember rolls around each year, men across the globe grow mustaches to raise awareness for men’s health issues. However, Movember isn’t just about growing facial hair — it’s about helping men take control of their mental and sexual health.

Ian Kulp ·
opinion

Smart Commerce: How AI can Take Retail Operations to the Next Level

In my last article, I discussed how AI is not just “on the horizon” for small-to-midsize retailers — it’s barreling toward us in a big way. I stressed the critical need for data integration as the foundation for AI to truly optimize retail operations.

Sean Quinn ·
opinion

Tips for Selling E-Stim Toys to First-Timers

Once the sole domain of the BDSM and kink community, electrostimulation has seen an increase in mainstream popularity in recent years. However, e-stim is still a lesser-known type of play with which many novice shoppers are unfamiliar.

Claire Blakeborough ·
opinion

How Sextech Is Helping Pioneer a New Approach to E.D.

Erectile dysfunction is no longer just an issue affecting older men — there has been a significant increase in younger people seeking help for ED, with numbers climbing globally.

Julia Margo ·
opinion

How to Advise Beginners on Shopping 'Animal Play' Toys

One important aspect of sex that often goes overlooked is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.

Rebecca Weinberg ·
opinion

Strategies for Navigating Content Restrictions on Social Media

Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.

Scarlett Ward ·
trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
Show More