opinion

The Answer to Boosting Retail Sales

The Answer to Boosting Retail Sales

One of America’s most Googled sex questions according to Business Insider is “Where is the G-Spot?” How does this type of online information impact and translate into the adult world?

What do the G-Spot, fountain of youth, and dresses with pockets all have in common? No one can seem to find them. Lucky for us, as an industry, we have the ability to help and educate people in finding their favorite pleasure spot. I feel like the G-Spot is finally getting a moment in the spotlight that it deserves. Most consumers finally have access to research the sex education they want. They can take the information they are looking for, such as “Where is my G-Spot?” and find the way it translates best into their lifestyle. Why is this important for what some consider a simple topic? I love the “Where is the G-Spot?” question for several reasons, primarily though, it’s opportunity.

Retailers aren’t just educating customers on a specific toy, they are coaching them on creating customized pleasure experiences.

I often say the adult retail associate is never given the credit they deserve. They are expected to be experts in small machinery and tech items, versed in lingerie materials and sizing, and to be able to give on-the-spot advice on personal topics. That’s a lot of information to learn, retain and then translate onto the sales floor.

Adult manufacturers spend far more resources on training at the store level than almost any mass-market brand I know. Manufacturers and distributors are also spending a lot of time on sex education in general as a part of their core education concepts. I think this says a lot about a manufacturer, distributor, retailer, home party company etc., who takes time off the sales floor or out of their day-to-day to ensure that their associates aren’t just well-educated on what they're selling, but also who they’re selling to. It takes a lot of resources to host and facilitate these educational experiences, and it speaks to a store’s investment in their customer when they participate in non-sales activities. I wish that stores were able to display all of the education they receive and training they go through for customers.

So when it comes to a question like “Where is the G-Spot,” the adult industry is well-positioned to answer this from many different positions, pun intended. Retailers are able to take a customer with this question directly to products that fill their immediate need, and cash in on the hard work. They put in so much time and effort on the front-end to make the sale happen.

A G-Spot item has a ton of easy add-ons which are now increasing both your average units per sale, and hopefully your average transaction amount as well. If someone is open to buying something to address a specific topic, they will be open to buying the supporting items to protect or enhance their investment. Retailers aren’t just educating customers on a specific toy, they are coaching them on creating customized pleasure experiences. The value of this retail experience doesn’t end with the customer leaving the store. The customer leaves the store with a new-found sense of body knowledge and empowerment they didn’t have before. That type of body confidence translates to more than just their sexuality.

This type of specific consumer demand gives manufacturers the power to make products that people specifically want and need. Taking the guesswork out of product planning makes it easy to maintain consistent bestselling products that become must-have staples to anyone that resells these items. Complete product collections can be created to enhance the overall customer shopping and take-home experience. This also allows manufacturers to create timely product education with relevant consumer information. The customer has expressed what they need and it's manufacturers' job to show them what they want with quality products.

So my answer to those who are googling “where is the G-Spot?” — I hope that your journey in seeking is as pleasurable as the joys of finding.

Danielle Seerley is the senior sales executive for Shibari Wands and Voodoo Toys.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
opinion

How Sex Toy Retailers Can Better Support Marginalized Communities

As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap in how sex toy retailers serve marginalized communities.

Kimberly Scott Faubel ·
opinion

Tips for Boosting Ecommerce Success During Masturbation May

Masturbation May is not just a month for self-exploration. It’s also a prime opportunity for ecommerce brands in the adult retail space to tap into a highly engaged audience actively searching for resources and products to celebrate their sexual wellness.

Matthew Spindler ·
trends

Adult Retailers Share Theft Prevention Strategies

Shoplifting has always posed a persistent challenge for retailers, and its effects reach far beyond simple loss of inventory. Theft can disrupt operations and saddle retailers with the cost of increased insurance premiums and heightened security measures. Robust security protocols can also negatively impact customers’ shopping experience.

Ariana Rodriguez ·
profile

WIA Profile: Stefanie Neumann

It takes an ever-smiling face and a constantly creative mind to keep a retail outfit up and running. Luckily for TAF Distribution, regional manager Stefanie Neumann has endless good vibes and smart decisions to boost business and staff relations at the company’s retail chain.

Women In Adult ·
profile

Dr. Tush's Brings Anal Care to the Forefront

Few personal health products have inspired descriptions quite so bold as “If Neosporin and Aquaphor had a baby, and that baby became a crime-fighting superhero for your skin.” Then again, even fewer can live up to their own hype.

Colleen Godin ·
opinion

Tips for Promoting Inclusivity, Accessibility in Adult Retail

Walking into an adult store or browsing a retail website should feel like an invitation — an open, shame-free space to explore pleasure and identity. But for many of us, that’s not the reality. As a queer, nonbinary and physically disabled person, I’ve spent years navigating physical and digital spaces that weren’t built with people like me in mind.

Hail Groo ·
opinion

Tips for Reinvigorating Marketing Strategy by Tapping Into Online Feedback

For the past 50 years or so, the pleasure industry has worked tirelessly to increase public acceptance of sex toys. We’ve done an incredible job, and that progress has only accelerated since I first started out working the sales floor at Babeland nearly 20 years ago.

Sarah Tomchesson ·
opinion

The 'Wall of Shame' in Adult Retail: Deterrent or Dilemma?

Retail theft affects all kinds of businesses, but adult retailers face unique challenges when it comes to loss prevention. One of the more controversial strategies some retailers have adopted is the “wall of shame,” a public display of shoplifters caught in the act.

Rin Musick ·
Show More