Building a fan club takes serious dedication, but presents an incredible opportunity to make guaranteed money every month without even going on cam.
Whether you use ready-made platforms that offer a monthly subscription option or cultivate a unique following on social media sites such as Twitter and Instagram, in this article I discuss the tips and tricks for building a successful fan club.
No matter the kind of fan club you create, be it through an established platform’s features or more informally through social media and a personal website, branding is important.
Perks that can be offered to folks who sign up, be it on an official website, a fan platform, an alternate @handle on social with links to payment providers, etc. can include:
- An exclusive gallery that they can access at all times
- Custom badges displayed beside their username
- Unlimited private messaging to you, including priority messaging to your email, by tweaking the settings in your correspondence service of choice
- Special pricing on your clips and recorded cam show content
- Free spy show access to your private shows, which certain sites offer
As you prepare to set up a fan club, there are a number of features that will help garner additional visibility and success for a club:
- A description of your fan club and what it’s about — if you’re creating one via an alternate @handle on social media, it should have a unique voice that is distinct from your own (and while a fan-run one is ideal and authentic, if you want more control over branding, you can do it yourself or hire a freelancer to manage the account)
- Custom images for your fan club to be used in chat rooms, as a Twitter header, etc. (aim to have multiple file types in case of varied upload requirements, including JPG, PNG or GIF formats)
- Special calendared events that you announce via social media and apps like Discord
- Pictures you can upload to your exclusive fan club gallery
No matter the kind of fan club you create, be it through an established platform’s features or more informally through social media and a personal website, branding is important … as it creates a unique and individual opportunity to provide something special for fans.
- Consider asking yourself the following questions:
- What kind of fan club are you going to create?
- Are you going to have monthly meetings?
- Are you going to have a devoted fan help you with this club?
- Do you have a theme? Special club colors?
- Do you want a motto or slogan for your fan club?
- Do you have unique images ready to go?
- Do your cover photo and other visuals properly express who you are as a performer or reflect what your club will be about?
Special Fan Club Shows
It is important to show your fans that you will regularly give them value for being a part of your fan club. Fans really do notice when a performer is putting in time and effort for them. When a fan sees that an effort has been made, they will show love back by subscribing and tipping during a show.
Fan Club Content is Key
One of the main reasons a person joins a fan club is to feel closer to a performer and to receive exclusive content. Fans tend to really enjoy exclusive photos and monthly password-protected fan club meetings (be it on cam, Discord or Snapchat VIP group).
Pricing
Pricing can increase the value of a performer’s fan club and you can even offer members a discounted rate on select merch such as custom t-shirts, mugs and various paraphernalia. You can even select the most exclusive content for special pricing (videos of things you wouldn’t normally do on cam, special camming locations for mobile performances, etc.).
I hope these tips help you along your cam journey and hope to see you online utilizing them. Fans want to see more and giving them exclusive, well-curated content is key. Make the best out of your shows and the brand you are building.
