opinion

The Scoop on Lube Launchers

The Scoop on Lube Launchers

If there’s one thing most sexually adventurous folks can agree on, it’s that lube makes sex better. Slicker, wetter sex allows you to go longer and deeper, makes it easier to orgasm, and can help make safe sex even safer. There are times, however, when lube can turn sex into a slippery, sticky mess and make it tough to keep a firm grasp on each other — and your toys! This is especially true for anal sex and vaginal penetration using larger insertables, because they require lots of lube applied in all the right places, and sometimes a squirt bottle just won’t cut it. That’s why lube launchers exist and are growing in popularity.

What are lube launchers?

Slicker, wetter sex allows you to go longer and deeper, makes it easier to orgasm, and can help make safe sex even safer.

Lube launchers are syringe-like devices designed to easily, quickly and efficiently insert a large amount of lube in or on the body. They are more accurate than application with a finger or pump bottle and allow for deep, even distribution. Because the anus isn't self-lubricating and is prone to chafing and tearing, lube launchers are particularly useful — and popular — for anal play.

How do you use a lube launcher?

A lube launcher consists of a cylinder that holds the liquid plus a plunger that fits inside to push the lube out. Its setup is similar to a syringe or tampon applicator. You can fill the applicator two different ways. The simplest is inserting the end of the lube launcher into a bottle of lube and slowly pulling the plunger up to suck the fluid into the cylinder. The drawback to this method is the risk of contaminating your bottle of lube. If you opt for this technique, always make sure your lube launcher is clean, and never double dip.

Alternatively, you can fill the stopper by removing the plunger and pouring lube directly into the cylinder. It’s important to hold your finger over the other end so lube doesn’t drip out. Put the stopper back in, turn the launcher upright, and remove your finger from the hole. Before application, push any remaining air out of the lube launcher. This method is best if you intend to go back for seconds or if you’re using a larger, specialty lube launcher.

Don’t forget to lube up the outside of your launcher for comfortable insertion! Once it’s inserted where you want it, simply push the plunger down. While most of the lube should be placed deep into the desired area, you don’t want it all to end up there. As you’re squeezing the plunger, slowly pull the tip of the launcher out. This will ensure the lube is deposited throughout the length of the rectum or vaginal canal.

Many basic lube applicators are made from low-price, rigid plastic and tend to be on the smaller side. Many are one-use-only disposable items. Those into anal play and deep vaginal stimulation can benefit from an upgrade. Premium launchers are often made from comfortable and hygienic silicone and hold much more than basic models, and they also have optional textures that leave them feeling more like a sex toy than a lube launcher.

While the silicone material of larger, deluxe launchers provides more comfort and easier clean-up, it is not recommended for use with silicone lube. Oil-based or water-based lubricants are recommended with silicone applicators. Because lube launchers are often used prior to intense anal exploration, specialized lube is a popular choice.

Basic lube applicators allow you to lubricate parts of the body you normally can’t access, but they also leave much to be desired. Premium versions take hygiene, comfort and pleasure into account without breaking the bank. In fact, silicone launchers that double as pleasure devices are reasonably priced — often only a few dollars more than starter models. It's a smart move to upgrade to a silicone lube launcher that doubles as a delicious love-making tool, and even smarter for retailers to stock multiple options with which shoppers can explore.

Rebecca Weinberg is the President of XR Brands.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

A Deep Dive Into Key Trends Shaping Pleasure Products

In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.

Ariana Rodriguez ·
profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·
opinion

Top Product Launch Tactics to Boost Q4 Sales

According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products.

Matthew Spindler ·
opinion

Scroll-Stopping Social Media Strategies to Capture Short Attention Spans

Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.

Naima Karp ·
opinion

The Hidden Cost of Letting Retail Define Pleasure Brands

Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.

Rin Musick ·
profile

WIA Profile: Kelsey Harris

At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.

Women in Adult ·
opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
Show More