If you want to manage your own brand and be successful at it, consistency is critical. We all live busy lives and keeping on top of all your brand assets can be overwhelming. It doesn’t matter if you are doing a premium Snapchat, a website, camming, a fan feed or all of the above, being consistent with your content will be how you make steady money.
Fans are inundated with posts from many sources on an hourly basis. To keep your fans loyal and continuing to pay for your brand, you must provide them with a constant source of products reliably. If you put a bunch of clips out or perform a lot on cam, then disappear for a week or more, your fans will disappear as well. And, getting them back will be difficult.
I post on my feed daily, do a Snap story every day as well and post on DaniDaniels.com four times a week.
On my website, DaniDaniels.com, I plan out updates weeks in advance. I always put up four posts a week and try to schedule them out. It trains my fans when to expect content and they stay with me because they get value for their membership.
My website has continuously grown for the last three years and is one of the most successful sites on the ModelCentro platform. But it doesn’t matter which platform you are using or if you are using many, you need to keep your fans happy and coming back for more, or they will leave you for someone who is providing them regular entertainment.
We all have bad days and sometimes life gets in the way, so when you have a chance, create extra offline content to keep ahead of what life throws at you (especially if you’re primarily a cam model). Also, don’t let “the perfect” be the enemy of “the good.” Not everything you do needs to be stunning and perfectly lit. In some ways, that can even hurt you. It has been shown that Millennials, who are our biggest market as adult performers, shy away from overly produced content and less intimately real camming performances.
You also need to be consistent about your marketing. This isn’t “Field of Dreams” — just because you built it, doesn’t mean they will come or cum for that matter.
Use your social media to promote yourself and drive traffic to your pages. However, remember it’s called … social … media for a reason, so be social! Engage your fans often, show them your personality and be fun. Use that to promote your content, camming sessions and your brand.
Be careful about how you promote yourself as well. All social platforms have strict rules on what can and can’t be posted, and many have unwritten rules about materials that are designed to trip up adult performers. Keep it PG-13, and don’t be so obvious with your language. Most fans will pick up on the fact that you are about to give a blowjob without you using the words “blow job.” Besides, teasing is what creates desire, and desire is what gets people to pay for our content or cam shows.
There are ways to use every social media platform to drive traffic to your adult-oriented platforms. You just need to be smart about what to say and show on each one. This will take up a bit of time, but it’s better to take a bit of time than lose your Instagram and have to start over.
Ultimately, everyone’s fan base and brand are different. What your fans like, mine might not. What content or camming vibes you put out will be based on what you know of your fans’ likes. However, what doesn’t change among all fan bases is the need to provide them with a predictable stream of content and streaming.
I post on my feed daily, do a Snap story every day as well and post on DaniDaniels.com four times a week. It’s a lot to manage, but because of this, my loyal fan base grows month to month and my income is steadily increasing.
Dani Daniels is an XBIZ Award-winning performer who regularly produces content for FanCentro and ModelCentro. Daniels is also a cam model and entrepreneur who has a “Dinner With Dani” show on Amazon, sells coffee at DaniDanielsCoffee.com, creates merch for DaniDanielsFashion.com and dazzles fans with DailyBush.com.
