opinion

A Look at the Benefits of Role-Play for Couples

A Look at the Benefits of Role-Play for Couples

What’s the No. 1 issue for couples in the bedroom? Boredom. It seems inevitable — after a certain amount of time with the same partner, it’s easy to slip into a routine that feels less exciting or satisfying.

But this is easily remedied, and there’s a simple antidote: Couples who make a point to routinely insert novelty and playfulness into their sex lives fare much better in the happiness and satisfaction department.

Some people say they aren’t comfortable with role playing; they feel silly, ridiculous, or downright embarrassed. What if they mess up or make a fool of themselves?

Keeping a brightly burning flame lit is one thing, but how do you reignite something that flickered out long ago? Couples in this position often feel stuck; they don’t know how to get back to enjoying sex like they did in the beginning of their relationship, back when sex felt carefree and playful.

Remember that sex is play. The first step is reframing how we think of sex. There’s a reason so many people refer to sex as play — that’s exactly what it is. Think back to when you were a child playing pretend games with your friends.

You’d invent all sorts of scenarios like cops and robbers, doctor’s office, playing house, or even pretending you are animals at the zoo. When you played, you let go of all your inhibitions; you were so focused on the fun and connected to the play, there was no space for hesitation or judgments.

For many of us, it was especially invigorating taking on the personality of someone or something different, and adult play can be surprisingly similar — though as grownups, we can use these games as a platform for sexy role play.

Role play is the key. Sexual role play can help use break through our intimacy roadblocks. When we play a character that is different from ourselves, our creativity flourishes. The uninhibited nature of role play helps uncover hidden parts of our personalities; we become more daring, find it easier to vocalize our desires, and our self-consciousness diminishes.

Some people say they aren’t comfortable with role playing; they feel silly, ridiculous, or downright embarrassed. What if they mess up or make a fool of themselves? How is feeling more self-conscious supposed to make you feel less self-conscious?

This is a very real hurdle that can be difficult for some to overcome, but using props and costumes is one of the best ways to get past this. Looking the part and having the right accessories can help you slide into your character and let go.

Animal role play. Pet play is a fun place to begin your role play journey. It lends itself to dominant/submissive dynamics and you can find plenty of accouterments to enhance your scenes.

With this type of play, one person acts as the trainer and the other is the pet. The pet’s sole focus becomes creature comforts while the owner exerts control by dishing out rewards and punishments. Sliding on the Strict Leather Puppy Hood with Bendable Ears can instantly put you in the headspace of a playful, curious, naughty puppy.

Paired with a set of Strict Leather Padded Puppy Mitts, it becomes easy to believe your partner has transformed into an enthusiastic pet ready to please. Those looking to up the ante with pain play can add a Jolt Electro Puppy Trainer Shock Collar to the mix.

Although puppy play is one of the most popular types of animal role play, the imagination is limitless. You’re free to be anything you want. A simple White Fox Tail Anal Plug and Ears Set or Brunette Pony Tail Anal Plug can be the springboard you need to fully step into your role.

Medical play. For most of us, playing doctor comes naturally. It’s a common childhood game, and for adult play it lends itself to naughty exploration. Medical play is also ideal for people of all experience levels.

Hardcore medical fetishists and those newly dabbling in role play can find it just as satisfying, and it can easily be adapted to most fetishes. Doctor/patient relationships often incorporate dominance and submission, humiliation, bondage, pain, sensory deprivation, or fear.

Accessories like blindfolds, restraints, electrosex devices, urethral sounds, and enema equipment can easily become part of a hospital themed storyline — all products that XR Brands proudly makes!

The Strict Straight Jacket is classic medial play themed gear. Completely restrain your willing patient while you test their sensitivity and reflexes with a Twin Sensation Wartenberg Pinwheel, for instance. Rolled along the soft inner thighs and over the genitals, it is sure to bring about a spirited reaction.

If you like pain in your play, the Electric Wartenberg Wheel Estim Kit delivers sensations ranging from playful tingles to razor sharp jolts.

Penis play like CBT (cock and ball torment) goes hand-in-hand with medical scenes. If pinching, prodding, squeezing, clamping, or tying are your thing, shake it up a little with something like the Cock Shock Remote CBT Electric Cock Ring. It operates like a shock collar, but it’s sized for a penis.

The Jolted Cock and Ball Strap with Penis Stim sports a urethral sound and is designed to zap from the inside and outside simultaneously.

Urethral sounding for pleasure is similar to some procedures a doctor may perform — but your doctor certainly won’t have a Cadence Extreme 10x Vibrating Urethral Sound in his repertoire. This sound sports 14 inches of vibrating silicone and can really spice up your medical scenes.

Remember, pleasure product shoppers are often looking for more than just a toy.

Many are hoping to find support and tools to help reignite their sex lives, so turn on your empathy and help your shoppers think outside the box as they browse the merchandise. Suggest scene ideas and display complimentary items together, even.

Role play may just be the exact thing they didn’t even know they were looking for.

Rebecca Weinberg is the general manager of XR Brands, which specializes in fetish and BDSM with full-spectrum product development and design to create a series of fully merchandised collections dedicated to the lifestyle.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

Ariana Rodriguez ·
profile

WIA Profile: Sara Gaffoor

Though it may seem surprising to outsiders, industry veterans are well acquainted with the self-esteem, personal growth and rewarding career achievements that can come with a job in the sex toy space.

Women in Adult ·
profile

Zhe Founder Karyn Elizabeth Creates Gender-Affirming Lingerie Fashion

For years, the mainstream lingerie market has been shaped by narrow beauty standards and cisnormativity, with little room for gender diversity. Most lingerie is designed to fit cisgender female bodies, while trans people are often forced to go DIY with uncomfortable solutions like pantyhose, duct tape and ill-fitting shapewear.

Naima Karp ·
profile

Neon Coyotes Sets the Tone for Trendiness With Bespoke Leather Kink Wear

If your kink wear can’t readily make the leap from a dark BDSM dungeon to a sunny, mimosa-fueled brunch, you haven’t yet been initiated into the cult of the Neon Coyotes — fresh, leather kink wear brand transforming restraints into runway-ready art.

Colleen Godin ·
opinion

Why It's Time for Adult Retail to Embrace AI

In the late 1980s, I was working in the rental car business. My first company didn’t have a single computer. Everything — contracts, inventory, employee records — was done by hand. If you wanted a report, you dug through paper files and crunched numbers on a calculator. It was tedious, but it was all we knew.

Zondre Watson ·
opinion

What Retailers Gain by Partnering With Family-Run Brands

In an age increasingly dominated by corporate consolidation and faceless supply chains, choosing to work with a family-owned and operated business can offer retailers a depth of value that goes far beyond pricing and product margins.

Briana Watkins ·
opinion

How the 'Back Massager' Vibrator Became the World's Most Versatile Sex Toy

Wand vibrators are once again having a pop culture moment. Recently, Harry Styles expanded his lifestyle brand, Pleasing, by introducing a “Pleasing Yourself” double-sided wand vibrator developed in collaboration with sex educator Zoë Ligon.

Naima Karp ·
opinion

Strategic Retail Buying in a Shifting Pleasure Economy

Retail buying has never been a static job, but recent volatility in pricing, caused by shifting tariffs, global import costs and freight variations, has demanded a new level of agility for adult industry buyers and managers. As business expenses rise, so does the pressure to optimize the return on every product.

Rin Musick ·
profile

WIA Profile: Cynthia Wielgosz Elliott

The past year has been a challenging one for the team at premier lubricant manufacturer Sliquid. Late in 2024, company co-founder Dean Elliott passed away after battling cancer, though he managed to flash his wide, signature grin until the very end.

Women in Adult ·
opinion

Michigan's Intimate Ideas Offers Playful Retail Setting for Wide Range of Shoppers

Jerry Manis, the regional manager of Intimate Ideas’ Michigan stores, never planned on working in adult retail — but he says it’s turned out to be a surprisingly rewarding gig.

Quinton Bellamie ·
Show More