xbiz world
xbiz premiere
opinion

If it isn’t one thing, it’s another…

Many adult webmasters have been rejoicing lately over ICANN’s latest (and supposedly “final”) rejection of ICM’s .XXX TLD proposal. While this is natural and understandable, I’m always cautious about counting the other guy out.

Indeed, ICM President Stuart Lawley told XBIZ on the day of the defeat “We are extremely disappointed by the Board’s action today. It is not supportable for any of the reasons articulated by the Board, ignores the rules ICANN itself adopted for the RFP, and makes a mockery of ICANN’s By-Laws prohibition of unjustifiable discriminatory treatment. Not least to protect the integrity of the ICANN process, ICM Registry will pursue this matter energetically.”

Rather than dwell on the subject of .XXX, however, I only use it here as a recent example of how a determined entity will continually resurface, morphing into different shapes in hopes of finally accomplishing its desired goals.

But what I’m on about today is Acacia – remember them? Well, they’re back, and you’ll love this one…

It seems that Acacia’s Disc Link Corp. subsidiary has licensed Sage Software’s patents covering “portable storage devices with links technology.” Yep, if you publish CDs or DVDs that feature links to the Internet, such as to your online catalog, then you’ll likely be hearing from Acacia very shortly.

“So what, CDs and DVDs are on the way out!” you say? Sure enough, but the future – including the future of adult – is a landscape marked by a never-ending series of new and innovative “portable storage devices” that will undoubtedly contain “links technology.”

The upshot for some of you is a re-visitation of your business and marketing plans so that you can add an additional line-item to your budget for “links technology licensing.”

Like I said, if it isn’t one thing, it’s another…

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Meet the New Class of Pleasure Purveyors Making Waves

The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.

Ariana Rodriguez ·
opinion

How to Convert Fans Through Scarcity and Exclusivity

Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.

Sara Stars ·
profile

Viben's Kara Liburd on Building a Fulfilling Career in the Industry

“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”

Colleen Godin ·
opinion

How to Reinvest Back Into Your Creator Business

Early in their careers, most creators necessarily focus on survival. Money goes toward basic expenses, equipment upgrades and keeping content flowing. Once income becomes more consistent, however, it’s time to begin thinking about growth and sustainability. How can you build something that lasts beyond the next release or trend?

Megan Stokes ·
profile

WoodRocket Delivers Classic Adult Fun With a Quirky, Modern Twist

What does it take to stand out in the industry these days? How about a “Live, Laugh, Cum” keychain?

Colleen Godin ·
profile

Efren Méndez Leads LoveStore Mexico With a Community-First Approach

Fifteen years ago, Efren Méndez and a friend walked into a sex shop. They were looking for nothing more than a few items for a party. Instead, the moment altered the direction of his career, and ultimately his life.

Jackie Backman ·
profile

Kisscat on American Dreams and Creating Content That Connects

The year was 2019. Kisscat was drying her hair when her husband, Alex, walked in and told her about a couple who had become popular on Pornhub just shooting videos at home.

Jackie Backman ·
opinion

Guiding Shoppers With Clear Pleasure Education

One of the most valuable skills in pleasure retail isn’t persuasion — it’s translation. Customers often arrive curious but cautious, unsure of terminology, functions or even what questions to ask. The goal isn’t to overwhelm them with specs or explicit details, but to describe product features in a way that feels approachable, relatable and easy to imagine.

Sara Gaffoor ·
profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

High-ROI Marketing Tactics for Online Retail

In adult ecommerce, the marketing landscape never stops shifting. What succeeded brilliantly in March may seem outdated by September. When you look at the bigger picture, however patterns emerge: clear, repeatable paths to strong ROI that remain consistent even as algorithms, platforms and buyer behavior keep changing.

Hail Groo ·
Show More