opinion

If it isn’t one thing, it’s another…

Many adult webmasters have been rejoicing lately over ICANN’s latest (and supposedly “final”) rejection of ICM’s .XXX TLD proposal. While this is natural and understandable, I’m always cautious about counting the other guy out.

Indeed, ICM President Stuart Lawley told XBIZ on the day of the defeat “We are extremely disappointed by the Board’s action today. It is not supportable for any of the reasons articulated by the Board, ignores the rules ICANN itself adopted for the RFP, and makes a mockery of ICANN’s By-Laws prohibition of unjustifiable discriminatory treatment. Not least to protect the integrity of the ICANN process, ICM Registry will pursue this matter energetically.”

Rather than dwell on the subject of .XXX, however, I only use it here as a recent example of how a determined entity will continually resurface, morphing into different shapes in hopes of finally accomplishing its desired goals.

But what I’m on about today is Acacia – remember them? Well, they’re back, and you’ll love this one…

It seems that Acacia’s Disc Link Corp. subsidiary has licensed Sage Software’s patents covering “portable storage devices with links technology.” Yep, if you publish CDs or DVDs that feature links to the Internet, such as to your online catalog, then you’ll likely be hearing from Acacia very shortly.

“So what, CDs and DVDs are on the way out!” you say? Sure enough, but the future – including the future of adult – is a landscape marked by a never-ending series of new and innovative “portable storage devices” that will undoubtedly contain “links technology.”

The upshot for some of you is a re-visitation of your business and marketing plans so that you can add an additional line-item to your budget for “links technology licensing.”

Like I said, if it isn’t one thing, it’s another…

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Retailers Can Get the Most Out of Trade Shows

Trade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your store.

Rin Musick ·
profile

NakedBakers on Stirring Up Flavor, Fantasy, and a Winning Moment

When NakedBakers heard her name announced as Female Streamer of the Year at the 2026 XMAs, she froze for an instant, caught between disbelief and pure joy.

Jackie Backman ·
opinion

How Promoting Wellness Fuels Retail Growth in Uncertain Times

My PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.

Hail Groo ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

How Pleasure Brands Can Capture Attention Through Press Trips

In many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.

Bryony Lees ·
opinion

What to Know About Deepfakes, Likeness Rights, and Digital Consent

AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.

Christoph Hermes ·
opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
opinion

Automating Retail Accounting With AI

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

5 Ways Social Media Can Boost Retail Sales

In today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.

Genevieve Lariviere ·
opinion

How to Maximize Value From Your Payment Processing Fees

Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.

Cathy Beardsley ·
Show More