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opinion

If it isn’t one thing, it’s another…

Many adult webmasters have been rejoicing lately over ICANN’s latest (and supposedly “final”) rejection of ICM’s .XXX TLD proposal. While this is natural and understandable, I’m always cautious about counting the other guy out.

Indeed, ICM President Stuart Lawley told XBIZ on the day of the defeat “We are extremely disappointed by the Board’s action today. It is not supportable for any of the reasons articulated by the Board, ignores the rules ICANN itself adopted for the RFP, and makes a mockery of ICANN’s By-Laws prohibition of unjustifiable discriminatory treatment. Not least to protect the integrity of the ICANN process, ICM Registry will pursue this matter energetically.”

Rather than dwell on the subject of .XXX, however, I only use it here as a recent example of how a determined entity will continually resurface, morphing into different shapes in hopes of finally accomplishing its desired goals.

But what I’m on about today is Acacia – remember them? Well, they’re back, and you’ll love this one…

It seems that Acacia’s Disc Link Corp. subsidiary has licensed Sage Software’s patents covering “portable storage devices with links technology.” Yep, if you publish CDs or DVDs that feature links to the Internet, such as to your online catalog, then you’ll likely be hearing from Acacia very shortly.

“So what, CDs and DVDs are on the way out!” you say? Sure enough, but the future – including the future of adult – is a landscape marked by a never-ending series of new and innovative “portable storage devices” that will undoubtedly contain “links technology.”

The upshot for some of you is a re-visitation of your business and marketing plans so that you can add an additional line-item to your budget for “links technology licensing.”

Like I said, if it isn’t one thing, it’s another…

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