educational

Puppy Play Fetish Brings Imagination Into the Bedroom

Puppy Play Fetish Brings Imagination Into the Bedroom

Role play is one of the best ways to reenergize your sex life. It gives us license to shed inhibitions and express who we truly are in the bedroom. And as many of us can attest, playing a character that’s different from your everyday self can turn simple routine sex into a mind-blowing affair. But before you slip into someone else’s stilettos, have you ever thought about getting down on all fours instead?

Puppy play is something most of us believe is for other people. Some may even think it’s quite strange. But ask any “trainer” or “pup” (yes, those are technical terms) and they’ll tell you it’s the ultimate role play experience. Pet play is more common than people realize and the more comfortable you are with this playful kink, the more your customers will be, too. There’s a wide world of play styles and accessories out there for eager pups and other pets, and XR Brands is one of retailers’ go-to sources for the very best gear.

Although imagination is the most important tool for puppy play, gear can really make the experience.

What is puppy play?

Puppy play requires someone to fill the role of trainer or handler and at least one other person as the puppy. Human pups take on dog-like characteristics, such as walking on all fours or playing fetch, and like regular role play, this gives participants permission (and makes it much easier) to lose their inhibitions.

XR Brands fields all kinds of customer inquiry about some of the more unique items in our catalog and here are answers to three of the most common questions we get about puppy play and other kinds of pet play: 1) For some, pet play incorporates sexual elements and for others it does not; 2) Pet play is different than being a furry, which involves participants usually wearing full-body animal suits; and 3) Pet play never involves actual animals.

Is puppy play considered hardcore BDSM?

That all depends on how you play. Some go for a tender, nurturing play style with lots of cuddles and praise. While this does utilize dominance and submission, it does not incorporate the rougher elements of BDSM.

Those that prefer puppy play with a heavy dose of sadomasochism may enjoy discipline devices like the Jolt Electro Puppy Trainer Shock Collar. BDSM gags can also be adapted for puppy play. Putting a puppy spin on the classic bar gag, the Hound Bone Gag Head Harness uses a silicone bone as the gagging device. The Pup Puppy Play Hood and Breathable Ball Gag is ideal for sensory deprivation. And the Muzzled Universal BDSM Hood with Removable Muzzle is a hood, eye cover, and gag set that adapts for puppy play with its optional mouthpiece.

Why is puppy play appealing?

Human pups are free from the confines of language and focus on basic creature comforts — something many of us feel deprived of in our busy lives. This simplified existence fosters deeper levels of vulnerability and freedom than more typical role plays and pets are happy, adored and carefree. They also live in the moment. Expressing only animal desires allows pups to get into a unique headspace similar to BDSM subspace.

Being a trainer has its benefits, too. They enjoy the dominance and control they have over their pups and the unconditional love, loyalty and companionship trainers receive in return can be incredibly rewarding.

Is it difficult to get into the role of a puppy?

Although imagination is the most important tool for puppy play, gear can really make the experience. If you’ve ever role-played, you know that putting on a wig or new article of clothing can help get you into character. The same is true for pet play.

Accessories like hoods, mitts and collars can help prospective pups slide into the right headspace. Don’t forget tails, bones, or feeding dishes, too. The Strict Leather Premium Puppy Play Set perfectly transforms the wearer into a dog with its full headgear and mitts. To get into character from head to tail, the Pedigree Puppy Play Tail Plug is also a must.

Are there other types of animal role play?

Puppy play and pony play are two of the most common kinds of pet play, but it doesn't stop there. With animal role play, you can be anything you want; kitties and bunnies are just the tip of the iceberg. There’s plenty of gear on the market for these kinds of animals, too, and we created the Tailz collection to give shoppers a variety of clever butt plugs equipped with cat, rabbit, fox and pony tails in different colors and fur textures. Some even vibrate for extra fun.

Pet play can be the anecdote for couples searching for a little extra spice in their sex lives, though it may not be the first type of role play that comes to mind. Finding the right gear to set the mood can help shoppers discover how pet play could become a regular part of their regular routines and can help make the experience feel playful in a whole new way.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Retail Pulse: How Distributors Are Elevating Sales Through Education and Curation

Once seen mainly as logistics providers, distributors have progressively taken on additional and complementary roles in the pleasure industry: as educators, marketers and even brand builders. Distributors introduce brands to consumers all over the world, applying their own unique strategies to selecting the best products for their customers in various markets.

Ariana Rodriguez ·
trends

Retail Pulse: How Brick-and-Mortar Stores Are Boosting Sales With Ambiance and Service

Walking into an adult store and being greeted by someone who not only knows the difference between various kinds of materials and motors, but also understands and empathizes, is where brick-and-mortar retailers really shine. Physical spaces enable them to engage shoppers’ senses, build rapport in real time and close sales.

Ariana Rodriguez ·
profile

WIA Profile: Brittany Greenberg

When Brittany Greenberg first walked into an adult store as a curious shopper, she felt something was missing. The lighting was dim, the product selection lacked focus and the atmosphere whispered “shame” rather than celebration.

Women in Adult ·
profile

Zondre Watson Levels Up POS, E-Commerce Solutions for Ero-Tech

When POS systems malfunction or fail, Zondre Watson is Ero-Tech's go-to tech guy. A self-described “data geek and eternal retail rebel,” Watson knows adult retail inside and out. He’s experienced the sex toy industry as a store manager, sales data enthusiast and web developer.

Colleen Godin ·
opinion

How Adult Retailers Can Retain Staff, Strengthen Team Morale

Running an adult retail store is not just about stocking shelves with fun products. It’s also about creating a space where people feel comfortable, curious and confident in exploring pleasure — and the heart of that experience is your staff.

Rin Musick ·
opinion

AI Inventory Tools That Help Retailers Save Time, Boost Accuracy

Last month, I discussed how managing your inventory with AI can help you make sure that your store stocks what sells — not merchandise that gathers dust. That’s because AI tools can analyze data, identify trends and predict demand for thousands of items across multiple locations, all within minutes.

Zondre Watson ·
opinion

Why Blue Tick Verification on Instagram Matters for Sexual Wellness Pros

In an era when misinformation proliferates so rapidly, establishing trust with your audience is both more difficult and more crucial than ever. That blue check mark next to your name on Instagram — the Meta Verified badge — can mean the difference between achieving credibility and being ignored.

Naima Karp ·
opinion

How Genuine Connection Drives Retail Success

When I hear struggling adult retailers lament about a lack of customers, I want to sympathize, but I also want to tell them: “People haven’t stopped shopping. They haven’t lost interest in pleasure, play or discovery. If your business is underperforming, the problem may not be your customer base. It may be how you’re connecting with them — or failing to.”

Alexandra Bouchard ·
opinion

How Retailers Can Keep Travel-Season Sales Going Beyond the Holidays

It’s November, and that means quick escapes. The couple planning a cozy night in, the weekend guest grabbing a cheeky host gift, and the solo traveler prepping for an impulsive getaway all share one thing in common: They’re not just browsing; they’re assembling a discreet, travel-ready kit.

Sunny Rodgers ·
profile

WIA Profile: Sandra Bruce

It goes without saying that a retailer who takes a “hands-on” approach to guaranteeing quality and safety is more likely to earn customer trust and loyalty. In the pleasure industry, where shoppers seek products to enhance their intimate lives — and even fulfill their deepest desires — that personal touch is even more impactful.

Women in Adult ·
Show More