Improving Internal PR: 2

In Part 2 of Morgan’s tutorial on how to channel the incoming page rank (PR) received from quality ‘back links’ to maximize its effect on your most important keywords, we’ll look at several specific linking strategies, and examine their impact on PR...

In this first example I look at how to boost your index page's PR, next I examine how to boost multiple pages for greater page and keyword coverage, finally I sum up how to apply this technique to any number of pages.

In our examples we have 10 pages including the index, and thus our links breakdown should look like this:

HTML Links: A,B,C,D,E,F,G,H,I,J

JavaScript Links: a,b,c,d,e,f,g,h,i,j

Note: it is assumed that a PR injection of 100 weight from an external source has occurred in all of these examples.

An "Index Heavy" Example
If you want to concentrate your PR to the index page use this navigation:

Comparing the before and after Index pages and our JavaScript linkage, the before version which was plain HTML had an index with 127.56 weight points, while all the other pages had 49.9 weight points. After JavaScript funneling (see above), the index had 310.98 weight points while all other pages had 29.52 weight points.

Not bad. But now we have a top-heavy index page and mid-range products pages. Depending on your market this may be sufficient and you may only have 1 or 2 keyword phrases that are really competitive and thus you would optimize your powerhouse index page for those terms. However, lets assume that pages A,B,C,D, and E have all been optimized, and are highly competitive with regards to keyword terms and thus need extra PR to each.

The Solution
Substitute { A,B,C,D,E } in all places that previously had a { a,b,c,d,e } and stagger your minor page links E>F, F>G, G>H, H>I, I>J Your multi page nav bars now look like this:

Now let's see the results:

This is a complete focus change from the first example (index heavy) to (multi-page) coverage of all optimized pages. But what if you only have 2 pages that really need PR? Simply change only those pages { A and B }from JavaScript to HTML. You would then stagger your minor links again like this: B > C, C > D, D > E, E > F, F >G, G > H, H > I, I > J (See table below):

Thus producing the following results:

Major pages:
Index page "A" = 218.40 weight points
Page "B" = 223.90 weight points

Minor pages:

• Page "c" = 96.48 weight points
• Page "d" = 96.48 weight points
• Page "e" = 99.98 weight points
• Page "f" = 17.14 weight points
• Page "g" = 2.57 weight points
• Page "h" = .51 weight points
• Page "i" = .22 weight points
• Page "j" = .18 weight points

But what do you do if you have 3 pages to optimize for? Simply swap a,b,c for A,B,C. 4 pages? Then swap a,b,c,d for A,B,C,D and stagger the links D > E, E > F, F >G, G > H, H > I, I > J – its that simple!

This process can be used for any amount of optimized pages; just remember this simple formula: Have all pages link to those pages you wish to boost with HTML links, stagger the rest so that they receive just one HTML link for inclusion, while still contributing the majority of the PR of the main pages.

The Script
There are many examples of Java script that can be found on the Internet that will provide the desired effect; simple mouseover's usually do the trick, or you can try something like this:

<SCRIPT="javascript">
<a script function nofollow(n) { document.location.href=n; }>
</script>

And then call your links like this:

<A HREF="javascript:nofollow('another-page.html')"></a>

If you require assistance with the code for links in JavaScript feel free to private message me (SEO Guy) and I will be happy to provide a few alternative versions. Cheers! Morgan Carey AKA "SEO Guy"

- Visit www.seocentral.com -
Search engine optimization for those who strive for excellence!

Editor’s Note: Understanding, let alone mastering, the intricacies of Google’s Page Rank system is vital if you wish to receive a substantial amount of quality traffic from this popular search engine. I hope that Morgan’s PR series has helped bring that understanding a little bit closer… Good luck! ~ Stephen