xbiz world
xbiz premiere
profile

WIA Profile: Lizz

How did you get into the business, what’s the story?

In 2001 I was introduced to the adult business by my friend who is now my business partner. I started off as an affiliate promoting programs like ARS, TopBucks, TrafficCash, MaxCash and bunch of old programs that don’t really exist anymore. My business partner and I started paysites and launched an affiliate program in 2005. I owned a network of free sites including TGPs and MGPs and sold the majority of my sites by 2009.

I like to play poker at the casino, try out new recipes for cooking, going to aerobic classes, listening to 1980s music and bugging people.

What in your background prepared you for what you are doing now?

Early on, I was lucky to have some very knowledgeable mentors like Jay, owner of StandAhead.com, and my business partner, Allen who’s helped me over the years to gain the experience of operating a variety of different adult sites. I was not trained in any educational background for what I am doing now.

What’s a typical work day like?

I work remotely in different locations these days. A typical workday changes often for me, depending on where I am and whom I am with.

What are you doing these days?

I run the content publishing platform for PornTube.com / 4Tube.com and Fux.com. Our latest project is a paysite called Blacked.com; the site is available for affiliates under MadCheddar.com.

Who inspires you in this industry?

Steve Matthyssen, is awesome and I’m not saying that because he’s my boss (LOL). I’ve seen him make huge accomplishments over the years. Steve runs a tight operation at our offices, and I’ve watched him grow sites in a very short period of time. That takes some skills to do. He really knows what he is doing.

When you are not working, what do you like to do?

I like to play poker at the casino, try out new recipes for cooking, going to aerobic classes, listening to 1980s music and bugging people.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. Women like Lizz, of Blacked.com and PornTube.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Convert Fans Through Scarcity and Exclusivity

Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.

Sara Star ·
opinion

How to Reinvest Back Into Your Creator Business

Early in their careers, most creators necessarily focus on survival. Money goes toward basic expenses, equipment upgrades and keeping content flowing. Once income becomes more consistent, however, it’s time to begin thinking about growth and sustainability. How can you build something that lasts beyond the next release or trend?

Megan Stokes ·
profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
opinion

Building a Stronger Strategy Against Card-Testing Bots

It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.

Jonathan Corona ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
trends

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
Show More