profile

WIA Profile: Lizz

How did you get into the business, what’s the story?

In 2001 I was introduced to the adult business by my friend who is now my business partner. I started off as an affiliate promoting programs like ARS, TopBucks, TrafficCash, MaxCash and bunch of old programs that don’t really exist anymore. My business partner and I started paysites and launched an affiliate program in 2005. I owned a network of free sites including TGPs and MGPs and sold the majority of my sites by 2009.

I like to play poker at the casino, try out new recipes for cooking, going to aerobic classes, listening to 1980s music and bugging people.

What in your background prepared you for what you are doing now?

Early on, I was lucky to have some very knowledgeable mentors like Jay, owner of StandAhead.com, and my business partner, Allen who’s helped me over the years to gain the experience of operating a variety of different adult sites. I was not trained in any educational background for what I am doing now.

What’s a typical work day like?

I work remotely in different locations these days. A typical workday changes often for me, depending on where I am and whom I am with.

What are you doing these days?

I run the content publishing platform for PornTube.com / 4Tube.com and Fux.com. Our latest project is a paysite called Blacked.com; the site is available for affiliates under MadCheddar.com.

Who inspires you in this industry?

Steve Matthyssen, is awesome and I’m not saying that because he’s my boss (LOL). I’ve seen him make huge accomplishments over the years. Steve runs a tight operation at our offices, and I’ve watched him grow sites in a very short period of time. That takes some skills to do. He really knows what he is doing.

When you are not working, what do you like to do?

I like to play poker at the casino, try out new recipes for cooking, going to aerobic classes, listening to 1980s music and bugging people.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. Women like Lizz, of Blacked.com and PornTube.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair, thick-framed glasses and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More