xbiz world
xbiz premiere
profile

WIA Profile: Sarah Mallie

Sarah Mallie has been working in the adult industry for five years predominately specializing in all aspects of adult traffic.

Joining the EroAdvertising team in early 2014, Sarah is currently focused on bringing EroAdvertising’s quality traffic and highly sophisticated platform to advertisers to support them in optimizing and maximizing revenues.

The real challenge is the pace of which the online business evolves. It’s amazing to be part of such an innovative and constantly changing industry.

How did you get into the business?

I applied for an online sales role to be told in my interview that some of the work involved adult. Being as naive as I was about the industry at the time I thought of Playboy and nude magazines. After my first day on the job, after being asked how it went by a friend I bewilderedly answered, “Um, I think I work in porn.” I’ve never looked back. I’ve been working in the adult industry for almost five years now — the past year as the North American sales manager for EroAdvertising.

What in your background prepared you for what you are doing now?

I studied marketing at college, long enough ago that nothing I learned is relevant anymore! However the best thing they teach you in college besides how to master flip cup, is how to teach yourself. Which in an industry that is constantly changing is a great skill to have. I don’t think anything can really prepare you for working in the adult industry. You need to be very open-minded and have a sense of humor. That’s the key to staying sane!

What do you see as the challenges of working in the adult online business? How do you overcome them?

The real challenge is the pace of which the online business evolves. It’s amazing to be part of such an innovative and constantly changing industry. In saying that you need to be extremely diligent with staying on top of industry trends. Networking, asking questions, trade shows. I do get asked all the time if being a woman working in adult is one of the biggest challenges. I’ve never encountered that. The woman in this industry are extremely smart, dedicated, empowering and supportive of each other. It’s an honor to be a part of that.

Does your work life affect your personal life?

Well, naturally my guy friends are extremely jealous and think I look at porn all day long. I don’t have the heart to tell them that’s not true. It’s hard to explain to people what really happens behind closed office doors ... work.

The biggest way it affected my personal life is that I met my husband in the industry. It’s great to have a partner that understands the adult industry and legitimacy of what you do.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. Women like Sarah Mallie, who is the North American sales manager for EroAdvertising.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
trends

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
trends

WIA Profile: Taylor Moore

With a 70-person team and a growing slate of tools for content creators, the Teasy Agency has developed a reputation for putting talent first. That commitment owes a lot to co-founder Taylor Moore’s own experiences as a cam model.

Jackie Backman ·
profile

WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook

As both a model and industry executive, Cathy lives in two worlds at once. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.

Jackie Backman ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
opinion

What Adult Businesses Need to Know About Florida's Age Verification Law

The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.

Corey D. Silverstein ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
Show More