profile

PussyCash Roars to the Top

It’s no mystery. Live webcam sites are the darlings of the online adult industry. And it seems that every day a new site emerges promising the hottest, the best and in some cases a site that’s a niche within a niche. Many come and go as quickly as they’re introduced. But what ultimately makes any web enterprise successful is its power to deliver premium content backed up by a network of traffic. A one-two punch that has seen affiliate program PussyCash and its network of thousands of affiliates, cam sites (often with special porn star celebrity events) and white label offerings roar to the top of the game for the past 11 years.

Some of the marquee adult stars that have appeared recently on the popular ImLive celebrity event include Joanna Angel, Lexi Belle, Andy San Dimas and Sahara Knite who appeared on the hit HBO “Game of Thrones” TV series.

We’re intending to launch a few more niche sites, along with a few new dating sites and content sites, all under the PussyCash.com roof for our affiliates to promote. -Shay Efron, Pussycash

The live porn star event is the kind of forward thinking initiative that has attracted millions of live cam fans to ImLive and it’s created a model legacy that others are now following.

And the party’s just begun, according to PussyCash vice president of sales and marketing Shay Efron. He says a lot is happening at PussyCash these days that’s sure to once again lead the market and set new standards.

Efron joined the company in early 2012, vowing to push PussyCash and ImLive to the next level. And his plan is working.

Just last year the company bolstered its white label WebCamWiz site generator, backing it with more than 80,000 PussyCash affiliates. Right now, WebCamWiz operates more than 5,500 white label sites in just about every adult niche conceived, according to Efron.

He says the company operates while labels in every niche out there — specifically built for monetizing web, mobile and tablet traffic. “Webmasters can create their own webcam white label site, under their own domain, in few minutes time, free of charge, place their own banners inside the site, use a variety of effective promotion tools in order to drive traffic to the site, and enjoy the many advanced automatic features WebCamWiz.com offer its partners as standard, monthly campaigns that can give our partners up to 50 percent bonus of their total monthly earnings,” Efron notes.

Early in 2013 the platform was upgraded with a new user-friendly dashboard, a Promote Your White Label section with promo tools, advanced SEO options, API, IFrame generator, traffic tracker and the Promote WebCamWiz Program that gives webmasters the option to refer new affiliates and earn $5 for every sign-up, or 3 percent lifetime rev share.

That’s the stuff that keeps affiliates coming back, Efron says, and the lifeblood of any webcam operation.

PussyCash also blazed a trail incorporating Apple’s iPad when it announced in 2012 that its WebCamWiz white label website generator could create cam sites for the tablet. The development allows webmasters to build up to 10 cam sites, each one automatically generated for web, mobile and iPad.

A strong believer in cross-platform ability for webcam sites, Efron feels it’s extremely desirable for webmasters who can then create their own brands and sell them. “This means being able to make profits on all platforms: the web, Android, iPhone, iPad and other tablet devices,” he says. “This cross platform issue is especially crucial to companies trying to optimize, and more importantly, monetize its traffic.”

This progressive stance may still be blue-sky to some competitors, but the company’s timeline is evidence of its commitment to constant improvements.

In July, PussyCash.com announced a 35 percent lifetime revenue share for webmasters' referred users' credit purchases promoting its ImLive.com, Sexier.com, Shemale.com, Supermen.com and PhoneMates.com live cam sites.

The constant path of improvements and affiliate incentives are what Efron says is essential to its success. He notes that PussyCash is hell-bent on bolstering its brands and “arsenal of products.”

“For example, we’ve increased the payouts for our affiliates, so we’re offering now $150-$250 per signup, based on fixed scales, with no targets, no minimums and no limits, from the very first sale on ImLive.com. In order to offer our affiliates even more, we upgraded the rev-share payouts for promoting all our webcam brands.”

Efron’s mantra revolves around the simple belief that when affiliates make money, his company makes money. “We keep offering them one of the most profitable business models in the industry for promoting our high converting sites,” Efron says, adding that remaining stagnant and resting on laurels — albeit very profitable ones — is not what the company does.

The executive points to the recently launched niche sites Shemale.com and Supermen.com that Efron says are much more than webcam sites. Both contain unique features including a comprehensive guide of top shemale/gay spots around the world, an “essential info” section on shemale/gay lifestyle, and a shemale/gay-only VOD section that requires the same credits as webcam chats so affiliates receive commission on every video watched.

Efron likes the path the company’s taken and is enthusiastic about the live webcam business in general but feels that in order to stay on top, live webcam companies must explore new markets in new countries and regions with suitable products that have high compatibility to local users along with effective billing solutions.

“We’re intending to launch a few more niche sites, along with a few new dating sites [like WildMatch.com and BangMatch.com] and content sites, all under the PussyCash.com roof for our affiliates to promote,” he promises. Efron hints at “new, amazing fixed PPS payouts, a high rev-share business model, no targets or minimums, and new sites and products for affiliates to promote that will continue to lead the industry.”

Based on PussyCash’s track record, Efron’s sneak peak at what’s on the drawing board is only a glimpse at what the company has in store for the live webcam world that could include increased mobile products and even TV. As the PussyCash brand says, it’s committed to “mixing business with pleasure, and according to Efron, that means it’s time for affiliates to start making bigger money than ever before.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair, thick-framed glasses and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More