opinion

Fair Market Value

XBIZ News reported today that “ICANN Changes Fee Structure for .Biz, .Org, .Info” – a story that was accompanied by speculation that fee structures could also be changing for other TLDs such as .com.

For those that missed this breaking news story, the upshot is that “differential/tiered pricing on a domain-by-domain basis” would now be allowed.

What does that mean? It means that “the registries could charge $100,000 per year for Sex.biz, $25,000 per year for Movies.org, etc” rather than charging a fixed amount per domain name, regardless of its true, fair market value, as is the case today.

Some see this as a way to purge adult properties from inappropriate TLDs, a move which isn’t a bad idea, since in the case of dot-org; the TLD was intended to serve non-profit organizations, not house “gaping-vagina-videos.org.” This isn’t an issue of “censorship” but of appropriate use of web designations – a key step in ensuring that adult material is targeted to consenting adults only, in part by pricing adult (or other objectionable) domains out of the market.

Others see it in purely economic terms. For example, under the current system, registrars are required to charge the same fee whether the domain is ‘sex.com’ or ‘dafdsajgp.com’ – two names with vastly different values. While registrants are free to resell names at often insanely marked-up prices, the registrars are stuck with charging the base fee, perhaps unfairly so.

While some domain holders will certainly face problems over this, as it appears there is little recourse once your registration fee is due other than to pay up or lose the name, it has to be said that this is capitalism the way it’s supposed to work, “fair” or not. Sure, I’d like to see provisions that would protect existing domain holders, but this defeats the idea since just about every decent name is already taken.

Regardless of the outcome of the current changes or of any future measures along these lines, webmasters need to watch this story and make contingency plans in the case that their $8 domain name suddenly costs them $80,000 when it’s time to renew…

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why Brand Loyalty Starts With Adult Retail Staff Values

Brand loyalty is often discussed in terms of customers, but rarely in terms of the people working behind the counter or deciding what makes it onto the shelves.

Loretta Goodling ·
opinion

The KPIs That Keep Payment Processing Humming While You're Away

I always look forward to the summer as my kids are home and I can plan little trips with them to reconnect and have some fun. If you’re like me, however, you probably never go on vacation without your laptop, so you can check in or lurk in the background to make sure all systems remain go.

Cathy Beardsley ·
opinion

Building an Ecommerce Engine That Bridges Online and Retail Sales

Most independent retailers couldn't afford to build, host and manage a real ecommerce site well, so we leaned on the distributor's site and accepted the friction.

Zondre Watson ·
opinion

What Utah's SB 73 Means for Compliance Requirements

Utah has once again positioned itself at the center of the national battle over online age verification and adult-content regulation.

Corey D. Silverstein ·
opinion

How Experiential Spaces Help Adult Retailers Drive Engagement, Sales

E-commerce made adult retail accessible, efficient and discreet. But it also made it distant. For years, the industry has leaned heavily on convenience as the primary driver of growth. To be clear, it works.

Chelsea Mani ·
opinion

How to Convert Creator Income Into Real-World Assets

Buying a home is a big step for anyone, but for adult performers, it can feel especially rewarding after years of building a career around nontraditional income.

Anastasia Pierce ·
profile

Drea Walker Leads With Passion at North Carolina Boutique Up4Drea

Drea Walker is the face, name and vibrant personality behind Up4Drea, an adult retail boutique co-founded in eastern North Carolina. Blending clothing and pleasure products, the store is built on a clear mission: to create a space where everyone feels seen, supported and welcome.

Women In Adult ·
opinion

Balancing Fan Access and Boundaries as a Creator

As creators gain unprecedented control over their businesses, they also find themselves with direct, constant access to their audiences. From DMs and custom content requests to messages across endless platforms, the boundaries between creator and consumer have never been more porous.

Megan Stokes ·
profile

Kyaa Chimera Talks Power, Precision, and Creative Control

With her sharp blonde bob and cool, appraising stare, Kyaa Chimera carries the kind of icy confidence that brings Catherine Tramell from "Basic Instinct" to mind.

Jackie Backman ·
profile

Kathryn Byberg Nurtures Brands With Little Leaf's Growth-Focused Marketing Team

A decade ago, pleasure products and sexual wellness brands were still rarely discussed within the broader health and lifestyle landscape. Media outlets often treated the topic of sexual wellness as a novelty rather than a legitimate category, so brands struggled to secure thoughtful coverage.

Jackie Backman ·
Show More