Dev Depot: UseHook.com — Allowing Users to 'Pull' New Content

A product of Jordan Singer and Brandon Jacoby, Hook.js brings the “pull to refresh” navigational feature found on many mobile devices to web browsers — providing a useful tool for adult webmasters offering frequently updated content.

For example, adult tube and gallery post sites may often update on every page load, or in adherence to a preset time schedule such as every five minutes. A surfer who scrolls to the bottom of the page and has seen all of the content may then scroll back to the top to search for a link or other exit path — but through the Hook.js JavaScript, that page will automatically refresh when scrolled, displaying a new set of content — and new revenue opportunities to go with it.

Hook.js enables a mobile device-style “pull to refresh” feature for standard web browsers, bringing a useful tool for adult webmasters with frequent content updates.

“We love that neat little ‘pull to refresh’ feature on our devices, but wouldn’t it be awesome if it was for the web? Well, that’s what Hook is here to do,” say its developers. “We took a concept from mobile phones and tablets and made it work for the web — Simply scroll down a bit, and then back up to the top. Bam! You’ve just ‘Hooked’ for the first time on the web.”

Hook is simple to deploy for users of all levels, from developers to novices, who must download the free Hook.js JavaScript file and then place the following code right before the hookable HTML page’s ending HEAD tag (“</head>”):

<script src=”https://code.jquery.com/jquery-latest.js”></script>
<script src=”hook/hook.js”></script>
<link rel=”stylesheet” href=”hook/hook.css”>

The following code is then placed right after the BODY tag (“<body>”):

<div id=”hook”>
<div id=”loader”>
<div class=”spinner”></div>
</div>
<span id=”hook-text”>Reloading...</span>
</div>

That’s all there is to it! It’s easier to understand when you see it in action, so visit UseHook.com to demo and download Hook.js to see if it enhances the way your website presents its content.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Breaking Down HB 805 and How it Affects the Adult Industry

North Carolina House Bill 805 was enacted July 29, after the state legislature overrode Governor Josh Stein’s veto. The provisions that relate to the adult industry, imposing requirements for age verification, consent and content removal, are scheduled to become effective Dec. 1. Platforms have until then to update their policies and systems to comply with the new regulations.

Corey D. Silverstein ·
opinion

Staying Compliant With Payment Standards Across Europe and Australia

So, you’ve got your eye on international growth. Smart move. No matter where adult-industry merchants operate, however, one requirement remains consistent: regulatory compliance. This isn’t just a legal checkbox — it’s a critical component of keeping payments flowing and business operations intact.

Jonathan Corona ·
opinion

How to Avoid Copyright Pitfalls When Using Music in Adult Content

When creating an adult video, bringing your vision to life often means assembling just the right ingredients — including the right music. However, adding music to adult content can raise complex legal and ethical issues.

Lawrence G. Walters ·
opinion

New Visa Rules Adult Merchants Need to Know

In December 2024, I shared an update on the upcoming rollout of Visa’s Acquirer Monitoring Program, also known as VAMP. The final version went into effect in June, and enforcement will begin in October. With just a month to go, now is the time to review what’s changing and how to stay compliant.

Cathy Beardsley ·
opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
Show More