Running Your Business in the Cloud

American Express and Microsoft recently teamed to find better ways for businesses to leverage one of the latest advances in computing and corporate technology: “The Cloud.”

The result is a 16-page whitepaper, entitled, “Running Your Business in the Cloud” (https://smb.blob.core.windows.net/smbstaging/Content/insightguide.pdf), which provides a wide range of information for all business owners; including corporate case studies plus tips for businesses of every size and market sector.

Cloud computing is rapidly increasing in popularity, due to its high performance and low cost, but there are other benefits to businesses as well, say experts.

According to Microsoft, one of the key benefits of cloud computing is mobility.

“Because employees can access cloud-based programs and software from anywhere they have an Internet connection and from nearly any device, cloud computing enables SMBs to mobilize workers and provide them with all the tools they need to do their jobs, whether they’re in or out of the office,” states a Microsoft representative. “Moreover, cloud computing allows for greater collaboration between remote and onsite employees, making audio, video and web conferences, as well as document sharing and instant messaging programs, easily accessible.”

The company lists increased security and reliability as additional benefits.

“When you use a cloudcomputing solution, your business data resides in a secure, offsite location and will be backed up frequently or automatically and sometimes even geo-redundantly (in multiple locations),” the rep explained. “These databackup features provide greater peace of mind as well as business continuity should disaster or unexpected disruptions to your business occur.”

Companies with limited IT resources also experience greater reliability, the rep notes, since cloud service providers have experienced support staff and the latest technologies; benefits which can also lower costs.

“Areas in which you’ll likely save by using cloud-based services include server maintenance, power and cooling, IT personnel, software licensing and upgrade expenses,” the Microsoft rep continued, adding that the subscriptionbased payment model that Cloud-based services operate on allow for greater flexibility and cost control.

‘You pay only for what you need, when you need it,” the rep stated, noting that this rapid scalability has many benefits. “For example, if your employee base fluctuates throughout the year or your storage demands vary at times, you can scale your services up or down depending on your business’s needs.”

As for offering advice on selecting a hosting partner, Microsoft is candid:

“First, not all cloud services providers are alike, so do your homework to ensure you select one with a strong track record when it comes to security and reliability. Learn what your provider’s disaster recovery capabilities are and what its service level agreements include, as well as how the provider will protect your data from the latest security threats,” the rep concluded. “Also, make sure your move to the cloud produces short- and long-term savings; you may find that it makes financial sense to move some programs to the cloud but also to leave some on the premises.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

What Federal Age Verification Could Mean for Adult Websites

Our industry has grappled with a patchwork of confusing and burdensome state age verification laws for the past couple of years. But that landscape could change quickly after the House passed the Kids Internet and Digital Safety (KIDS) Act (H.R. 7757) by a vote of 267-117, marking a significant federal step into this space.

Lawrence G. Walters ·
opinion

The Website Footer Requirements Every Adult Merchant Should Know

Since I started in this business 25 years ago, I've watched website footers evolve from a simple collection of links designed to help with SEO into important tools for meeting compliance and regulatory requirements, improving the customer experience and reducing chargebacks.

Cathy Beardsley ·
opinion

Why E-Payment Diversification Matters for Merchant Stability

Match payment methods to your customers. Look at where your customers are located, how they prefer to pay and which products they purchase. A business with significant European traffic may benefit from SEPA or Pay by Bank, while a subscription-based business may prioritize ACH or cryptocurrency. Add the payment methods your customers are most likely to use, as not every option is available.

Jonathan Corona ·
trends

AI at Work: The Tools and Practices Powering Creativity, Commerce and Compliance

For years, artificial intelligence felt like the plot of a science-fiction movie. Pop culture gave us Skynet from “The Terminator,” the replicants of “Blade Runner” and countless visions of machines replacing human creativity altogether. AI was cast as either humanity's next great breakthrough or the beginning of a dystopian future.

Jackie Backman ·
opinion

Key Questions Online Merchants Should Know About PCI Compliance

Choosing a payment provider involves more than comparing features and pricing. It's also about trusting that your customers' payment information is being handled securely. Every August, Segpay is recertified as a Level 1 PCI-compliant service provider, a milestone the company has achieved for the past 20 years. Having helped write Segpay's original PCI policy documents more than two decades ago, I've seen firsthand how PCI compliance has evolved.

Cathy Beardsley ·
profile

New Moon Network's Savannah Sly on Turning Lived Experience Into Advocacy

Savannah Sly is the first to admit she didn't always understand sex work. At 18, she was an art student in Boston, working part-time at a box office and, as she puts it, "broke as a joke." While looking for ways to make ends meet, she often found herself browsing Craigslist's adult ads, intrigued by the women advertising their services.

Jackie Backman ·
opinion

How to Safeguard Your Website Against CIPA Claims

There is a new wave of lawsuits targeting online businesses, including adult websites. These suits involve the California Invasion of Privacy Act (CIPA), and they are becoming increasingly prevalent. In fact, three different clients of my law firm were recently served or threatened with CIPA lawsuits — all in the same week.

Nick Zargarpour ·
trends

How Clear Talent Contracts Can Save Time and Money

The adult industry has always been defined by its ability to evolve. It embraced online distribution before much of mainstream entertainment did, pioneered subscription-based business models, and continues to evolve in areas ranging from streaming to AI.

Corey Silverstein ·
profile

Jerkmate's Lili L. on Dropping Beats to Fuel Creator Success

Long before joining the Jerkmate team as a marketing strategist, Lili L. was the kind of person who always felt like she needed a new challenge.

Women In Adult ·
opinion

What Mastercard's Specialty Fee Overhaul Means for Merchants

For business owners in the adult and specialty spaces, the rules have always been written in someone else’s office. The latest Mastercard changes are no exception, though there are practical ways merchants can begin preparing now.

Jonathan Corona ·
Show More