educational

Bing Vs Google

As Microsoft’s upstart Bing search engine continues to mature, its search results are becoming more refined and more in line with the results delivered by market leader Google; and adult search marketers are taking increased notice. Bing just keeps on gaining against Google across several metrics, capturing more than 30 percent of the U.S. search market away from its fierce and well entrenched competitor — and perhaps more importantly, reportedly delivering more clicks per listing than Google. Experts agree that this figure relates to users receiving more relevant search results; further fueling growth in the face of Google — a company once predicated upon those same relevant rankings.

Fortunately, for webmasters, basic search engine optimization will help boost the traffic received from all modern search sites, with any platform-specific differences declining in consequence. With this in mind, the following are a few ways in which you can get your share of this high quality traffic pool:

At the end of the day, savvy search marketers will want to take full advantage of the powerful tools offered by both of today’s search leaders, in their never ending quest for pre-qualified website visitors.

The first step that any Bing marketer should take is to familiarize themselves with Bing’s online webmaster tools (www.bing.com/toolbox/webmaster). This resource allows users to see their site as Bing does and to view crawl activity, index coverage, traffic stats and more. Provided tools help optimize your site for better search performance, including keyword research, back link reports (including anchor text and URL), and also offers control over Bing’s crawler, sitemap configurations and a range of helpful options for configuring the search engine’s interaction with your site.

Likewise, Google Webmaster Tools (www.google.com/webmasters/tools) provides a similar array of services for marketers targeting its popular search engine.

According to the company, in addition to identifying any specific problems that Google encounters while accessing a given site, its tools help webmasters view, classify, and download comprehensive data about internal and external links to these sites and detail the search queries that are currently driving traffic to your website.

Neophyte Bing marketers seeking to transfer their knowledge of Google SEM into this unfolding orb will note that Bing provides stronger emphasis to keywords contained within URLs and gives increased weight to any capitalized terms, while preferring to list pages from large, established authority sites.

At the end of the day, savvy search marketers will want to take full advantage of the powerful tools offered by both of today’s search leaders, in their never ending quest for pre-qualified website visitors.

In doing so, they may find insignificant variations in service levels between these two providers and realize that modern search marketers must now cater to two corporate behemoths seeking supreme search engine dominance — by employing increasingly similar strategies.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
profile

WIA Profile: Holly Randall

If you’re one of the many regular listeners to Holly Randall’s celebrated podcast, you are already familiar with her charming intro spiel: “Hi, I’m Holly Randall and welcome to my podcast, ‘Holly Randall Unfiltered.’ This is the show about sex, the adult industry and the people in it.

Women In Adult ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
opinion

An Ethical Approach to Global Tech Staffing

One thing my 24-year career as a technologist working to support the online adult entertainment industry has taught me about is the power of global staffing. Without a doubt, I have achieved significantly more business success as a direct result of hiring abroad.

Brad Mitchell ·
opinion

Finding the Right Payment Partner

Whenever I am talking with businesses that are just getting started, one particular question comes up a lot: “How do I get a merchant account?” It’s a simple question, but it has a complicated answer.

Jonathan Corona ·
opinion

The Taxman Cometh for Every Business

February may be the month of romance, but it is also a time when we need to think about something that inspires very little love: taxes. April is not far away, and the taxman is always waiting. This year, federal and most state income taxes are due Monday, April 15.

Cathy Beardsley ·
opinion

The Continuous Journey of Legal Compliance in Adult

The adult entertainment industry is teeming with opportunity but is also fraught with challenges, from anticipating consumer behavior to keeping up with technological innovation. The most labyrinthine of all challenges, however, is the world of legal compliance.

Corey D. Silverstein ·
Show More