ASACP Forges Ahead, Sets Example

Mastering the difficult balancing act of bridging the interests of parents, politicians and pornographers might seem to be a daunting task, but for the dedicated team members of the Association of Sites Advocating Child Protection (ASACP), it’s all in a day’s work — and so much more. For indeed, it takes a truly caring person to be able to cope with the realities of such a demanding vocation; but fortunately, the association has built up an exceptional team that is ready to face the evolving challenges of online child protection.

Regardless of its past achievements, however, there are those who have either not yet heard of ASACP, or question its value and necessity today. For this audience, a reminder and request for support is in order.

This adult industry advocacy illustrates that ASACP not only protects children, but the interests of legitimate providers of online adult entertainment.

Founded in 1996, ASACP is a non-profit organization comprised of two separate corporate entities: the Association of Sites Advocating Child Protection and the ASACP Foundation. ASACP is a 501(c)(4) social welfare organization that provides resources to companies that wish to support ASACP’s stated mission goals. The ASACP Foundation is a 501(c)(3) charitable organization that battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online via its Restricted To Adults (RTA) website label.

Having invested nearly 15 years in the fight against online CP and in the development of progressive online child protection programs, ASACP is now looking to the future and its ongoing mission, grounded in the context of its past: a mission that is needed more now than ever before — and which can only be accomplished through your support.

One example of ASACP’s leadership role is evidenced in its participation in the Financial Coalition Against Child Pornography (FCACP), in which ASACP’s interim director, Tim Henning, a digital forensics expert, serves as part of FCACP’s Analytics and Technology Challenges Working Groups.

“ASACP has done as much if not more to add to the credibility of the industry than any other organization,” Henning stated. “Because of the data from its Child Pornography Reporting Hotline, ASACP has provided proof that the industry is not involved in the production or distribution of child pornography.”

Henning, who has been with ASACP since its founding in 1996, manages its hotline service and technical infrastructure, as well as liaising with international law enforcement and other hotlines. Henning also supervised the development and deployment of RTA.

Currently, the association is solidifying its international outreach through translations of its website and child protection tools; updating its recommended “Best Practices” in response to new technologies; and fighting the renewed efforts to harass legitimate adult entertainment website operators — such as its recent letter writing campaign to the U.S. and state attorneys general, as well as to the U.S. Congress, providing a counterbalance to the outrageous claims being made by various anti-porn groups that are now demanding an increase in obscenity prosecutions.

This adult industry advocacy illustrates that ASACP not only protects children, but the interests of legitimate providers of online adult entertainment.

Proof of ASACP’s efficacy is detailed in its whitepaper, which clearly outlines the scope of the association’s activities, the breakdown and disposition of CP Hotline reports, and the benefits it has provides to a wide range of stakeholders. A copy of the whitepaper may be downloaded at www.asacp.org/whitepaper/ASACP-whitepaper-9-10-2010.pdf. This document analyzes more than 400,000 reports of suspected child pornography that were received by the association’s CP Reporting Hotline during a recent five-year period and underscores ASACP’s success in combating commercial child pornography.

Although law enforcement does not convey ongoing case disposition information to the association, informal, anecdotal reports from various agencies reveal that ASACP has indeed been effective in keeping children out of and away from adult entertainment.

“More than once when police have visited the office of an adult company in order to investigate potential CP, when the person tells them they are ASACP members and report CP to ASACP, the interaction with law enforcement becomes collaborative rather than adversarial,” Henning added. “They then contact us to help with the investigations.”

While certain partisan groups and individuals have sought to discredit the good work done by ASACP, a variety of noteworthy organizations have recognized and applauded its child protection efforts — including the American Society of Association Executives, which named ASACP the overall winner of the Associations Make a Better World award. ASACP has received Certificates of Recognition from the U.S. House of Representatives, the California State Senate, the California State Assembly, and the cities of Los Angeles, San Francisco and San Diego, among others, acknowledging ASACP’s efforts to help parents prevent their children from viewing age-restricted content.

Much of this recognition surrounded the Restricted To Adults website label, developed by ASACP in response to Congressional demands that “something” be done about children’s unrestricted access to adult materials. RTA is credited with heading off efforts to impose additional legislation on adult websites — including mandatory labeling — allowing legitimate operators to show their acceptance of responsible self-regulation.

“It’s hard to contest that the industry isn’t doing its part when there are more than 4.5 million websites labeled with RTA and over 20 billion monthly hits to pages labeled with RTA,” Henning noted. “We’ve done and are doing our part, now the responsibility is in parent’s hands.”

“Because of such efforts, ASACP has been able to ‘reach across the aisle,’ both in the U.S. and Europe,” Henning concluded. “I would call that an awesome accomplishment.”

ASACP’s proactive leadership has helped the online adult entertainment industry to thrive in an environment where crippling legislation has not been forthcoming and where the onus of child protection is rightfully split between parents and content providers.

This leadership will carry forward — as the Internet, along with the needs of various businesses that profit from it, including those in the adult entertainment industry, evolve.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
opinion

Reinventing Intimacy: A Look at AI's Implications for Adult Platforms

The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.

Daniel Keating ·
profile

WIA: Sara Edwards on Evolving Clip Culture and Creator Empowerment

Though she works behind the scenes, Sara Edwards has had a front-row seat to the evolution of adult content creation. Having been immersed in the sector since 1995, she has a unique perspective on the industry.

Jackie Backman ·
profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
Show More