xbiz world
xbiz premiere
educational

ASACP Creates RTA Plugin for WordPress

ASACP has launched the Restricted To Adults – RTA™ Website Label Plugin for WordPress.

WordPress is an open source content management system. It has many features including a plugin architecture and a templating system. Used by over 300 of the 10,000 biggest websites, WordPress is the most popular blogging software in use today. As of September 2009, it was being used by 202 million websites worldwide.

RTA was developed by ASACP out of a need for a free, easy to use, and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. Installing the RTA tag on a WordPress install can be somewhat complicated, so the Restricted to Adults plugin makes it one click — activate the plugin and your site is restricted to adults.

The RTA Plugin was developed by Saguaro Digital, a web and application development firm focused on the Adult Entertainment Industry. Saguaro Digital specializes in integrating complete solutions with existing products such as WordPress and volunteered to develop the RTA Plugin pro-bono to make it easier for webmasters to correctly label their content using just “one click”

RTA is already the industry standard for content labeling for adult webmaster that want to help parents protect their children from viewing age-restricted content. ASACP launched RTA in November 2006 and currently over 2.2 million sites are labeled with RTA and there are over 9 million in-links to www.RTAlabel.org.

Most of the parental control systems and Apple and Microsoft operating systems filter on this meta-tag.

ASACP and its Technology and Forensic Research Director Tim Henning worked with the adult industry to develop the RTA system and continue to make it easier for companies to label their sites with instructions for page, site or server level labeling. Last year ASACP launched the RTA Verified service which confirms that websites have been properly labeled with RTA. While RTA is free, RTA Verified costs a small fee. RTA Verified subscribers are also issued a special button and link to a verification page that lets you and your visitors know that your websites are properly labeled with the Restricted to Adults website labeling system.

In addition, RTA Works with Mobile. RTA operates with Safari, Internet Explorer and can work with any HTML browser that includes a parental control filtering system that recognizes the RTA Label; works if an adult APP uses an HTML page for purchase of the adult APP; works if an adult APP resides on a dedicated adult server that has placed the RTA meta-tag in its HTTP response headers and thus labeled all the content on that server as age- restricted; and operates with NetNanny Mobile. ASACP, along with a workgroup from the adult entertainment industry, continue to work on additional solutions for APPS and other delivery systems that help parents prevent their children from unknowingly viewing age-restricted content.

The only ASACP authorized and WordPress approved version of the RTA WordPress Plugin is available at:

https://wordpress.org/extend/plugins/restricted-to-adults/. Complete information about the RTA label is available at www.RTAlabel.org.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
trends

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
trends

WIA Profile: Taylor Moore

With a 70-person team and a growing slate of tools for content creators, the Teasy Agency has developed a reputation for putting talent first. That commitment owes a lot to co-founder Taylor Moore’s own experiences as a cam model.

Jackie Backman ·
profile

WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook

As both a model and industry executive, Cathy lives in two worlds at once. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.

Jackie Backman ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
opinion

What Adult Businesses Need to Know About Florida's Age Verification Law

The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.

Corey D. Silverstein ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
profile

WIA Profile: Katie

Katie is the ultimate girl’s girl. As community manager at Chaturbate, she answers DMs, remembers names, and shows up for creators and fellow businesswomen when it counts. She’s quick to credit the people around her, and careful to make space for others in every room she enters.

Women in Adult ·
opinion

How to Stay Legally Protected When Policies Get Outdated

The adult industry has long operated in a complex legal environment subject to rapid change. Now, a confluence of age verification laws, lawsuits, credit card processing and data privacy rules has created an urgent need for all industry participants — from major platforms to independent creators — to review and potentially overhaul their legal and operational policies.

Corey D. Silverstein ·
Show More