xbiz world
xbiz premiere
educational

ASACP Creates RTA Plugin for WordPress

ASACP has launched the Restricted To Adults – RTA™ Website Label Plugin for WordPress.

WordPress is an open source content management system. It has many features including a plugin architecture and a templating system. Used by over 300 of the 10,000 biggest websites, WordPress is the most popular blogging software in use today. As of September 2009, it was being used by 202 million websites worldwide.

RTA was developed by ASACP out of a need for a free, easy to use, and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. Installing the RTA tag on a WordPress install can be somewhat complicated, so the Restricted to Adults plugin makes it one click — activate the plugin and your site is restricted to adults.

The RTA Plugin was developed by Saguaro Digital, a web and application development firm focused on the Adult Entertainment Industry. Saguaro Digital specializes in integrating complete solutions with existing products such as WordPress and volunteered to develop the RTA Plugin pro-bono to make it easier for webmasters to correctly label their content using just “one click”

RTA is already the industry standard for content labeling for adult webmaster that want to help parents protect their children from viewing age-restricted content. ASACP launched RTA in November 2006 and currently over 2.2 million sites are labeled with RTA and there are over 9 million in-links to www.RTAlabel.org.

Most of the parental control systems and Apple and Microsoft operating systems filter on this meta-tag.

ASACP and its Technology and Forensic Research Director Tim Henning worked with the adult industry to develop the RTA system and continue to make it easier for companies to label their sites with instructions for page, site or server level labeling. Last year ASACP launched the RTA Verified service which confirms that websites have been properly labeled with RTA. While RTA is free, RTA Verified costs a small fee. RTA Verified subscribers are also issued a special button and link to a verification page that lets you and your visitors know that your websites are properly labeled with the Restricted to Adults website labeling system.

In addition, RTA Works with Mobile. RTA operates with Safari, Internet Explorer and can work with any HTML browser that includes a parental control filtering system that recognizes the RTA Label; works if an adult APP uses an HTML page for purchase of the adult APP; works if an adult APP resides on a dedicated adult server that has placed the RTA meta-tag in its HTTP response headers and thus labeled all the content on that server as age- restricted; and operates with NetNanny Mobile. ASACP, along with a workgroup from the adult entertainment industry, continue to work on additional solutions for APPS and other delivery systems that help parents prevent their children from unknowingly viewing age-restricted content.

The only ASACP authorized and WordPress approved version of the RTA WordPress Plugin is available at:

https://wordpress.org/extend/plugins/restricted-to-adults/. Complete information about the RTA label is available at www.RTAlabel.org.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
opinion

Navigating Age Verification Laws Without Disrupting Revenue

With age verification laws now firmly in place across multiple markets, merchants are asking practical questions: How is this affecting traffic? What happens during onboarding? Which approaches are proving workable in real payment flows?

Cathy Beardsley ·
opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
Show More