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CDT: Privacy Laws Needed for Search Engines

Although search companies have taken significant steps to improve on consumer privacy protection, “comprehensive” federal legislation still is needed to protect web users from “bad actors,” the Center for Democracy and Technology asserted in a report issued this week.

Study: Click Fraud On Rise

The overall Internet click-fraud rate climbed to 15.8 percent during the second quarter of 2007, according to a report issued this week by search engine marketing firm Click Forensics.

ExpressPro: Establish Brand Using Yahoo Sponsored Search

Tela Andrews of search engine advertising firm ExpressPro spoke to a modest crowd at the XBIZ Summer '07 Industry Forum about what Yahoo's Sponsored Search can do to build an adult company's brand and business.

Yahoo Shareholders Vote Down Anti-Censorship Proposal

Yahoo shareholders overwhelmingly defeated a proposal to establish an anti-censorship policy at their meeting Tuesday.

Halcyon’s HugNation.com Featured on Yahoo

Every Tuesday at 1 p.m. PDT, HugNation.com coordinates a worldwide “group hug,” and the next global embrace is likely to be the biggest yet, thanks to a little added attention the site received today from Yahoo.com.

Yahoo Launches New Search Ranking Model

Internet search giant Yahoo has launched a new ad search model for the U.S., which ranks ads through a combination of quality and bid price.

Google, Yahoo, Microsoft to Use Same Web Indexing Tool

Search engine leaders Google, Yahoo and Microsoft have said they have agreed to increase Internet interoperability by adopting the same web indexing tool. The decision helps webmasters ensure that their sites can be found on each search engine.

Yahoo Named Default Search Engine for Hewlett-Packard

The battle for search engine dominance is not over yet, according to Yahoo, which said it has inked a deal with personal computer manufacturer Hewlett-Packard to pre-install the company’s search engine tools on laptops and desktops.

Google, Yahoo, Microsoft Combat Click Fraud

Click fraud has a new enemy, with Internet search engine leaders Google, Microsoft and Yahoo joining forces with the Interactive Advertising bureau to combat a scam that many believe undermines confidence in the Internet as a marketing tool.

Yahoo Settles Click Fraud Case

Yahoo escaped the fate of its rival Google, settling its class-action click fraud case for $5 million in legal fees and promising to institute a variety of anti-click fraud measures.

Webmasters Complain Yahoo Is Ripping Them Off

Adult webmasters are echoing a claim Perfect 10 owner Norman Zada has made for years: Search engines erode the value of content from adult websites by serving it up to searchers without authorization and without offering anything in return to the sites the content comes from.

Safe Mode on Yahoo Image Search Fails to Protect Kids from Porn

A British school in China has criticized Internet portal Yahoo for failing to install proper filtering tools on its image search after students using the service at school were inadvertently exposed to online pornography.

Yahoo to Release New Search-Advertising Software By Summer

In development since late 2004, Yahoo has been busy at work creating a search-advertising system code-named Project Panama. On May 17, the company will offer more details about the planned rollout and financial impact of the ambitious project expected to release this summer.

Class Action Accuses Yahoo of Bilking Advertisers by Click Fraud

Yahoo has been hit with a federal class-action lawsuit alleging that the search engine fraudulently bills customers for pay-per-click ads by counting clicks improperly and that it places ads on “typosquatting” sites.

New Yahoo Application Looks to Merge Computers with TV

New software from Yahoo will allow users to plug their computer into their TV, creating an alternative to popular standalone digital video recorders like TiVo.

Match.com, Yahoo Sued Over Fraudulent Practices

Match.com and Yahoo have both been hit with federal lawsuits alleging the two companies engaged in fraudulent behavior to sustain subscriber interest.

Yahoo to Shut Chat Rooms Promoting Sex With Minors

Internet portal giant Yahoo announced today it is pulling the plug on any of its chat rooms that promote sex with minors.

Worm Serves Fake Search Results On Google, Yahoo, MSN

Representatives at Panda Software have found a worm they said sends infected users to fake versions of popular search engines like Yahoo, Google and MSN. The fake sites, exact copies of the legitimate engines, serve up fake search results designed to bolster traffic on web pages that host pornographic content and pirated software.

Feds Want Google, Yahoo to Beef Up Filtering

Search engines and peer-to-peer networks aren’t doing enough to prevent underage surfers from accessing adult content, according to the U.S. Government Accountability Office.

Has Yahoo Been Affected by New 2257 Rules?

Yahoo may be impacted by new record-keeping rules that are set to go into effect tomorrow. The search-engine giant has pulled all user-created chat rooms that have historically included anonymous photos and streaming images and ad bots that deluge users with messages that typically direct to adult sites.