ExpressPro: Establish Brand Using Yahoo Sponsored Search

LAS VEGAS — Tela Andrews of search-engine advertising firm ExpressPro spoke at the XBIZ Summer '07 Industry Forum about what Yahoo's Sponsored Search can do to build an adult company's brand and business.

By bidding on certain available related keywords, Andrews said that adult companies can advertise their product to specific targeted markets, according to geography and demographics — Yahoo ads so far are available in the U.S., U.K., Australia, Spain and the Nordic countries.

Andrews added that there currently are 130,000 keywords available for bidding and that more than 50 percent of search terms do not yet have any advertisers.

Companies control their position on each search page by bidding with a minimum of 10 cents on every keyword they want to be associated with. More bids will get their sponsored search result closer to the top of the list, he said.

Andrews also said that Yahoo must first approve an adult site to use its ad program — by establishing that it does not contain forbidden content such as child pornography, bestiality and necrophilia, and its primary focus is on content other than humiliation, bukkake and golden showers. The site also must include a 2257 statement.

The adult site can be as hardcore as the webmaster wants, Andrews said, adding that Yahoo does not judge any website's "acceptability" in terms of content. The site simply must follow Yahoo's guidelines for approval.

Terms such as "teen porn" and "teen sex" are approved as well, he said, but adult site marketers must understand that using the term "young" or insinuating the site's content features anyone under the age of consent will not be approved.

Andrews stressed to the adult industry members in the audience that Yahoo wants adult advertisers — they want their business and their money, and are more than willing to work with companies directly to help them optimize their search engine traffic.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

AEBN Reveals Eva Maxim as Top Trans Star for Q2 of 2025

AEBN has published its top trans stars list for the second quarter of 2025, with Eva Maxim landing atop the leaderboard.

France Reinstates Age Verification Rule for EU Sites

France’s highest court, the Council of State, on Tuesday reinstated age verification rules for EU-based sites under the country’s Security and Regulation of the Digital Space (SREN) law, ruling in favor of the French government and against Hammy Media.

Whisper Fans Joins Pineapple Support as Supporter-Level Sponsor

Whisper Fans has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Utherverse Launches 'Red Light Center' Virtual World

Virtual reality and metaverse technology company Utherverse has launched its new virtual world, RedLightCenter.io.

European Commission Approves AV Guidelines, Unveils Prototype App

The European Commission on Monday released its final, approved guidelines for protecting minors online under the EU’s Digital Services Act (DSA) and made public a “white label” age verification app intended to help sites and platforms comply with age verification rules under the DSA.

Show More