Williams Trading Co.

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Williams Trading Now Shipping 'Helmet Grease' Lubes for Men

Williams Trading Co. is touting the launch of Helmet Grease water-based, silicone, natural and hybrid lubes "created by men for men."

Williams Trading Co. Releases Digital Holiday Gift Guide

Veteran adult distributor Williams Trading Co. has introduced a 2020 Holiday Toy Catalog that is available as a digital format.

Williams Trading Announces 'November Stock Up Sale'

Williams Trading Co. has announced the return of its annual "November Stock Up Sale," in which retailers can stock up on the hottest products in time for the holidays.

Williams Trading Announces 2020 'Christmas Giftables' Catalog

Williams Trading Co. has announced its "2020 Christmas Giftables" digital catalog with a number of "Stocking Stuffer Deals" under $20.

Williams Trading, Aneros Partner Up for Prostate Course

Williams Trading Co. has announced the launch of the inaugural course on the Williams Trading University (WTU) Sexual Health and Wellness channel: "Prostate Health," sponsored by Aneros.

Williams Trading, CalExotics Boost Ongoing Support of Breast Cancer Awareness Month

In support of Breast Cancer Awareness Month, CalExotics will double its donations to the charitable organization Living Beyond Breast Cancer with a portion of their proceeds from the Inspire range carried by Williams Trading Co.

Williams Trading Adds New VeDO Products

Williams Trading Co. has added new items from VeDO/Savvy to its lineup, including the Vivi, the Niki, the Wild, the Quiver, and the Grip.

Williams Trading Picks Up New LELO 'Sila' Massagers

Williams Trading Co. is expanding its range of LELO products with the LELO Sila available in pastel aqua, lilac and pink.

Williams Trading Launches New Sexual Health & Wellness Channel

Williams Trading Co. has announced the launch of Williams Trading University (WTU) Sexual Health & Wellness, an all-new channel on the e-Learning platform.

Williams Trading University Launches New 'Starstruck by Jopen' Course

Williams Trading Co. has added a new training module focused on the Starstruck line from Jopen on its free e-learning platform Williams Trading University.

Williams Trading Co.'s Bob Cichetti to Retire

Tomorrow, September 25, will mark the retirement of Williams Trading Co. senior sales representative Bob Cichetti after almost 40 years with the distributor. 

Williams Trading Offers 'Rear Assets' Plugs From NS Novelties

Williams Trading Co. has added the Rear Assets line of anal plugs from NS Novelties to its expanding menu of offerings.

Cloud 9 Novelties Releases 'Health & Wellness' Wands

Cloud 9 Novelties has added two new products to its Health & Wellness lineup — the G-Spot Slim Rechargeable 8-Inch Single Motor Vibrator and the G-Spot Slim Rechargeable 7-Inch Dual Motor Vibrator.

Williams Trading University Celebrates 145K Certifications Milestone

Williams Trading University (WTU) has announced “a major milestone,” having awarded over 145,000 e-Learning certifications to adult retailers and their employees worldwide.

Williams Trading Customizes Shopping for Adam & Eve Range

Williams Trading Co. has launched a new "Quick Order" customized landing page for the Adam & Eve range of products and a "Quick Rollover Button" to allow customers to more easily find and shop the brand.

Wet, Williams Trading Settle Trade Libel Suit

Williams Trading Co. says it has reached a settlement with Wet, following the lubricant manufacturer’s lawsuit against the New Jersey-based distributor last month.

Williams Trading Touts 'Simply' Lubes by Wicked Sensual Care

Williams Trading Co. is now shipping Simply, the newest line of lubricants from Wicked Sensual Care. The line is accompanied by a "comprehensive training video" prepared by marketing director Cassie Pendleton.

Wet Sues Williams Trading Co. for Libel, Anti-Competitive Conduct

Last week, Trigg Laboratories, Inc., maker of Wet personal lubricants and intimacy products, filed suit in Nevada state court against New Jersey-based distributor Williams Trading Co. 

Williams Trading University Adds New Evolved Novelties Course

A new e-learning course focusing on Evolved Novelties' selection of thrusters is now available from Williams Trading University.

Williams Trading Touts 'Geo,' 'Crysta' Sleeves From Tenga

Williams Trading Co. has made available two new lines from Tenga, the Geo and the Crysta masturbation sleeves.