Williams Trading Now Shipping 'Helmet Grease' Lubes for Men

Williams Trading Now Shipping 'Helmet Grease' Lubes for Men

PENNSAUKEN, N.J. — Williams Trading Co. is touting the launch of Helmet Grease water-based, silicone, natural and hybrid lubes "created by men for men."

"Our Helmet Grease philosophy: Your arsenal deserves a great polish," noted a rep. "Made in the U.S. but created for the worldly man."

The line includes a lube "designed for maximum pleasure by both partners whilst feverishly shagging," said the rep, while another "completely natural lube that feels like liquid silk" is designed for solo pleasure.

The uses of a hybrid lube "are only limited by [the] imagination." 

“We at Helmet Grease could not be more excited and proud about launching our products with Williams Trading," said co-owner Ted Ledger. "Their long-standing reputation in the industry coupled with our commitment to provide a superior lube line is a tremendous partnership."

Rich Pyne, VP of Sales for Williams Trading, praised the new product range.

"We are pleased to announce this new line of Helmet Grease lubricants; this line will be available for all brick-and-mortar dealers and part of our data feed for dropship e-commerce customers," he said.

For additional information, call (800) 423-8587 or visit Williams Trading online. For drop shipment and e-commerce support click here.

Follow the company on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Motorbunny 'Buck' Appears in 3D Adult Video Game 'LoveCraft'

The 3D adult video game LoveCraft, in partnership with Motorbunny, has created a virtual version of its Motorbunny Buck vibrating saddle for use in the Steam platform game.

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Show More