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Sportsheets, Tonga BV Partner to Exhibit at EroSpain 2023

Sportsheets will be exhibiting at the EroSpain Mediterranean B2B Expo in Barcelona, April 23-25, in partnership with Tonga BV.

Sportsheets, Lion's Den Team Up on Las Vegas Billboards

Sportsheets and Lion’s Den are working together to promote intimacy and sexual wellness, through a series of digital billboards around Las Vegas. 

Sportsheets Debuts New 'Brat' Collection From Its 'Sex & Mischief' Line

Sportsheets has unveiled the new Brat collection from its Sex & Mischief line, which is now available for pre-order.

Sportsheets Taps Nathan Hammerle as Marketing Coordinator

Sportsheets has hired Nathan Hammerle as its new marketing coordinator.

Sportsheets Adds 13 New Products to 'Saffron' Collection

BDSM pleasure products company Sportsheets is introducing 13 new products to its Saffron collection.

Sportsheets Promotes Joe Parisi to General Manager

Sportsheets has promoted Joe Parisi to general manager, a role in which he will oversee the company's sales, marketing and operations.

Sportsheets Team Members Earn Multiple 2023 XBIZ Exec Awards Nominations

Sportsheets is cele that CEO Julie Stewart and Kelly Sofferman, its Senior Brand & Marketing Manager, have been nominated for the XBIZ Exec Awards.

Sportsheets Releases 'Amber' Collection

Sportsheets has added the new Amber collection to its Sincerely line of products.

Sportsheets Unveils New 'Amor' Collection

Sportsheets is releasing its new Amor collection of BDSM products from its Sex & Mischief line this month, in preparation for the holiday season and Valentine's Day.


How to Identify Customer Personas to Broaden Reach

In the beginning, the pleasure industry was geared towards a certain type of customer — cisgender heterosexual couples — but it has expanded exponentially since then.

Kelly Sofferman ·

Sportsheets Products Featured in Tyga, Doja Cat Video 'Freaky Deaky'

Sportsheets' Saffron Paddles and Bling Flogger are featured in the Doja Cat and Tyga music video for their track, "Freaky Deaky."


How Brand Guidelines Can Help Define Your Company's Narrative

Every brand in every industry tells a story. At its best, the story conveys exactly what the company is to customers, giving them a clear indication of what they can expect from the brand.

Kelly Sofferman ·

Sportsheets Earns 2022 StorErotica Awards Win

Sportsheets is celebrating a 2022 StorErotica Awards win as Fetish Company of the Year.

Sportsheets, Romantix Partner on Pride Month Promo Campaign

Sportsheets has partnered with retail chain Romantix for a Pride Month campaign titled "Connect in All Colors."

Sportsheets Debuts 'Mmm May' Promo Campaign

Sportsheets has launched the "Mmm May" B2B and direct-to-consumer campaign for Masturbation May that highlights masturbation, masochism and multi-partner play.

Sportsheets Adds Tailored Style Guides to Reseller Support Hub

The Sportsheets Reseller Support (SRS) hub is now offering internally created style guides for brand-wide consistency and to offer additional information to customers’ marketing and creative teams.

Sportsheets Promotes Joe Parisi to Director of Product Development

Sportsheets has promoted Joe Parisi to director of product development.

Sportsheets Unveils 'Bow Tie' Bondage Collection

For the first time in five years, Sportsheets is unveiling new products from its Sincerely label with the debut of the Bow Tie bondage collection.

Sportsheets Celebrates 2022 Fairvilla 'F Awards' Win

Sportsheets is celebrating its 2022 Fairvilla "F Awards" win for "Favorite Fetish Product of the Year" for its Under the Bed Restraint System.

Sportsheets Unveils Museum of Sex Window Display

Sportsheets has unveiled a window display in celebration of the human body for New York's Museum of Sex, located on 5th Avenue in Manhattan.