In the pleasure products space, luxury is more than a status symbol among consumers. Highfalutin packaging and marketing helps establish a perception of increased value, but the real defining moment plays out behind closed doors.
Worldwide, social acceptance of sex and the market for related products has always varied from location to location. The “Fifty Shades” phenomenon has started leveling the playing field; however several factors continue to impact international market penetration of pleasure products.
XBIZ is pleased to announce Jimmyjane founder Ethan Imboden as the visionary keynote speaker for the XBIZ 360° Pleasure Products Conference, presented by Pipedream Products, slated for Jan. 9 at the Sofitel Hotel in Los Angeles.
International novelty manufacturer Wet For Her, Paris Inc., took away the New Pleasure Products Company of the Year Award at the 10th Annual XBIZ Awards on Jan 10.
The Selling Pleasure Products panel of industry leaders educated and entertained a packed room of interested attendees with valuable tips and trends impacting business in the New Year.
