CalExotics Debuts 'Posh' Line of Pleasure Products

CHINO, Calif. — California Exotic Novelties debuted its “Posh” line of sex toys today.

The company described the line as an irreverent, adventurous and playful collection that emphasizes the fun side of sex with bright, trendy colors and an array of distinctive designs.

Included are several different massagers, the 10-Function Silicone Butterfly Lover, Performance Kits, “O” Probes, “O” Balls, Lover’s Cages, “O” Beads, Vibro Rings, Love Rings, and three different Finger Teasers: Swirls, Hearts and Rings.

“Posh was inspired by the fashion world,” Susan Colvin, President and CEO said. “The colors, the funky shapes, the edgy print campaign — all these elements make Posh something unique in the world of sex toys. By focusing on the fun side of sex, we’ve created a brand identity that’s new and exciting for California Exotic Novelties.”

Posh products come in pink, blue, orange and purple. Made out of 100 percent pure silicone, the Collection features strong, reliable motors, which meet the European directive for RoHS and WEEE.

“The new Posh Collection has something for everyone,” explained Jackie White, vice president of sales. “It houses a wide variety of toys. Because the brand is all about having fun and exploring, we’re confident everyone can find something they love in Posh.”

A special advertising promotion was conceived to launch the collection that uses an avant-garde approach, according to the company.

“The vibrant colors and fanciful brand name inspired the Posh campaign. While planning a photo shoot we came up with the idea of placing a couple against a clean, stark background. She would pop with color and personality, he, on the other hand, would be transformed into her provocative prop. This playful juxtaposition, along with the strategically placed copy, catches the viewer off guard and snatches their attention,”  explained Desiree Duffie, director of public relations.

“Posh is incredibly striking on store walls,” added director of marketing Al Bloom. “The immaculate, white, subtly embossed packaging explodes with color to make merchandising easy. Priced-right for discerning shoppers, it’s sure to be a huge hit, one to stock heavily.”

Plan-o-grams to help stores with their merchandising needs are being offered for the line. A Posh brochure and sign are also available.

Visit CalExotics.com and cilck the “download” section for more information.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Names Stefanie Neumann Sales Account Executive

Pleasure brand Full Circle has appointed Stefanie Neumann as its new sales account executive.

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Show More