As niche and specialized as the pleasure industry may be, some of our best-known brands don’t just succeed because their founders know sex; they triumph because they also know business.
As the news coverage of COVID-19’s devastating impact on Wuhan, China increased, it wasn’t until March that it turned everybody’s world upside down. For the pleasure products industry, the pandemic’s impact was suddenly felt when the American attendees of Shots’ trade event in Ibiza had to quickly get home before the borders closed.
Liberator parent company LUVU Brands today announced that it is rebooting its operations to help combat the shortage of personal protective masks that faces hospitals, health care workers and consumers.
