Liberator Manufacturing Masks to Meet Pandemic Need

Liberator Manufacturing Masks to Meet Pandemic Need

ATLANTA — Liberator parent company LUVU Brands today announced that it is rebooting its operations to help combat the shortage of personal protective masks for hospitals, health care workers and consumers.

Louis Friedman, the company’s founder and CEO, hopes the company can produce 100,000 masks weekly. 

“In response to the growing COVID-19 crisis, last week I directed my product design team to develop a medical face mask that we could produce in high-volume from readily available materials,” he said. “That mask is now in production and we are ramping up. They are made with a removable five-layer carbon-infused PM 2.5 filter insert, they fit closely over the face and are held in place by two adjustable elastic straps with a metal adjuster on the nose. They are intended for reuse and can be washed in hot water.”

According to the company, Friedman is currently in talks with both federal and municipal agencies to supply N95 masks that meet FDA standards; and soon the company will acquire approved filter materials and begin prototyping. In the meantime, the washable overlay masks are being produced. The masks are intended to extend the wearability of conventional N95 medical masks that are in short supply.

 “We have a state-of-the-art facility for cutting fabric and producing sewn products,” Friedman said. “There are approximately 155 people who work in our 140,000 square-foot factory. They are all subject to daily body temperature checks and efforts have been made to move the machinery farther apart to maintain social distancing.”

The face masks will be offered for sale on Amazon and on AvanaComfort.com. Direct sales to private and governmental agencies will shortly follow.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Motorbunny Debuts 'Fluffer Rock Hard Power' Cock Ring Vibe

Motorbunny has introduced its Fluffer Rock Hard Power vibrating cock ring.

EQOM Appoints Anneke Kamphuis Interim CEO

EQOM Group, the company behind ONE-DC and EasyToys, has appointed Anneke Kamphuis as its interim CEO.

Viben Debuts 'Dreamii' Collection

Viben has unveiled its new Dreamii line of pleasure products.

Onahole Debuts New 'Brain Hacker DX' Stroker

Pleasure brand Onahole has introduced its new Brain Hacker DX stroker.

Fanreal Debuts 'Real Skin Texture' Love Doll

Pleasure brand Fanreal has introduced its proprietary silicone Real Skin Texture love doll.

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Show More