Little Leaf Agency
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
Little Leaf Agency Taps Nina Saini for Chief Operating Officer Role
Adult PR agency Little Leaf has named industry veteran Nina Saini as its new chief operating officer (COO).
Überlube Signs With Little Leaf Agency for UK Representation
Pleasure brand Überlube has signed with Little Leaf Agency for publicity representation in the UK.
Tips for Navigating a Completely Remote Job in Sexual Wellness
Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.
What Pleasure Brands Need to Know About Celebrity Endorsements
The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.
A Look at the Media's Rejection of Female-Focused Sexuality Brands
Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them.
Laying the Groundwork for PR Success in the Sexual Wellness World
In the sexual wellness industry, everything is personal. If your customers don’t know who you are and why they should trust you, they won’t show up. Effective PR can help you establish that kind of relationship with your target audience.
Eye of Love Signs With Little Leaf Agency
Perfume brand Eye of Love has signed with Little Leaf Agency for publicity representation.
How Integrated Marketing Can Play an Essential Role in Pleasure Product Sales
Right now, there are more PR and marketing channels than ever before. Some are closed to the adult industry, but there are still more than enough channels available to help you turn your audience into customers.
What Pleasure Brands Can Learn From Lush's Boycott of Facebook, Instagram
Leading cosmetic company Lush has completely turned its back on the top social media platforms, stating simply, “Be Somewhere Else” on its otherwise empty profile pages.
Is 'Cuffing Season' a Marketing Gold Mine for Pleasure Brands?
When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to the calendar seasons: Christmas, spring/Easter, summer… and cuffing season.
A Look at the Aftermath of Meta's Crackdown on Sex-Positive Content
Social media is becoming increasingly hostile toward the sexual wellness world. The latest example: In a potentially catastrophic move for brands and marketers within the sexual wellness space, Meta recently undertook a savage mass culling of sex-positive Instagram accounts.
A Look at Importance of Working With and Supporting Sex Educators
Positive reviews, great customer service and of course, high-quality products, all help build and maintain trust, and therefore have a measurable impact on sales — but so does working with accredited sex educators, therapists, academics and experts.
Little Leaf Agency Earns 2023 Sexual Freedom Awards Nom
Little Leaf Agency has received a 2023 Sexual Freedom Awards nomination for Publicist of the Year.
The Basics of Influencer Marketing for Pleasure Brands
"Influencer marketing" means exactly what it says: sourcing people to help promote your products, services or events. Influencers can boost your signal by attending brand events, uploading candid reviews of your products or simply giving you a shoutout on social media.
How Pleasure Brands Can Bank on the Blurred Lines Between Affiliate Marketing, PR
Affiliate marketing is important for a brand’s overall ecommerce growth, and it can be the key to securing online earned coverage in top-tier publications too.