Durex

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Kline Research Firm Undertakes Study of Sexual Wellness Market

Research and consulting firm Kline & Company announced today the undertaking of a comprehensive study, “Sexual Wellness: U.S. Market Analysis and Opportunities.”

Australian Supermarket Chain Ditches Sex Toys After Boycott Threat

Australian supermarket chain Woolworths abandoned its sales of battery-powered vibrators Friday following the Christian advocacy group FamilyVoice Australia’s call for a boycott.

Paradise Marketing Debuts 3 New Durex Lubricants

Paradise Marketing today introduced new Durex Massage & Play intimate lubricant and massage gels to the adult retail market at value prices.

Adult Toy Sales Booming at Major National Chains

Adult toys are now being stocked at Safeway, CVS, Walgreens, Target, Walmart and many other national chains.

Durex Condoms Moves into Adult Novelty Market

Durex, one of the most popular condom brands in the U.K., manufactured by SSL International, entered the adult novelty market this week when the company unveiled Play Time products, a line of disposable and non-disposable vibrators, lubricants, rings and condoms at the National Association of Chain Drug Stores Marketplace trade show.

Results of Durex Sexual Well-Being Survey

Condom manufacturer Durex has released the result if its Sexual Wellbeing Global Survey for 2007-2008. Findings indicate that 60 percent of those surveyed found sex to be a “fun, enjoyable and vital” part of their lives, and that only 44 percent were fully satisfied with their sex lives.

Durex Looking for Condom Testers

Condom manufacturer Durex is offering 2,000 people in the U.S. and Canada the chance to become official condom testers for the company.

Durex Cites Sex Toys as Reason for Sales Surge

Sex toys are a major profit center, according to British condom maker Durex, which attributed an 18 percent increase in sales to adult novelties.

Durex Sex Toys Figures Rise on Mainstream Retailers’ Sales

Durex last week said that the launch of sex toys and new types of condoms at two of U.K.’s largest chains lifted sales growth to a record 10 percent in the last six months.