Adult Toy Sales Booming at Major National Chains

LOS ANGELES — "Clean up on aisle..." jokes be damned. Adult toys are now being stocked at Safeway, CVS, Walgreens, Target, Walmart and many other national chains. 

Trojan and Durex, two leading condom manufacturers that have branched out to produce vibrator lines and offer combo packages that include fingertip massagers and vibrating rings with their condoms, are leading the charge and reporting big sales.

"People are more comfortable than ever talking about vibrators and the idea of having one," Trojan Vice President of Marketing Bruce Weiss told USAToday.com.

Trojan also provided USAToday with exclusive data from marketing research company Nielsen that reported first quarter vibrator sales (of all brands) at national chains — excluding Walmart — to be at $4.4 million, a 14% increase from 2011's first quarter numbers.

USAToday noted the phenomenal success of E.L. James erotic novel "Fifty Shades of Grey" and the recently released Sony Pictures' romantic comedy "Hysteria," about the invention of the first electric vibrator, as indicators that people are becoming more comfortable with their sexuality.

"Couples are less willing to tolerate lousy sex," sex therapist and clinical psychologist David Schnarch told the site. "People have much higher expectations."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More