Australian Supermarket Chain Ditches Sex Toys After Boycott Threat

SYDNEY — Australian supermarket chain Woolworths abandoned its sales of battery-powered vibrators Friday, following the Christian advocacy group FamilyVoice Australia’s call for a boycott.

The Sydney Morning Herald reports that Woolworths began offering the Durex Vibrating Bullet clitoral stimulator across 900 stores last week, but by Friday it was clearing its shelves of the product. In addition to FamilyVoice Australia, other organizations, including Australian Family Association, agreed that a supermarket is not an appropriate channel for sex toy sales.

Although contained within a sexual health aisle where condoms and vibrating cock rings reside, it was the section’s proximity to “family-oriented” products within the supermarket that was opposed.

Fiona Patten, president of the Australian Sex Party, told the publication she agreed that children shouldn’t be exposed to sex toys. ''While I have no problem with anyone selling vibrators, I think they should be sold from an age-restricted area.''

Nevertheless, in the article sexologist Nikki Goldstein defends the open introduction to pleasure products. “We are taught to view such products as dirty, naughty, shameful and outside the boundaries of normality, and that's wrong. A vibrator is no different to a vitamin in that it does something positive for your body.''

In the report, a Woolworths’ spokesman issued a statement saying that the Durex vibe was better suited for pharmacies rather than supermarkets.

Durex responded with its own comment arguing that: ''Products that assist Australians to have great sex should be made easily available to consumers through a variety of channels.''

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tennessee Governor Signs Bill Requiring Warnings on Adult Stores

Governor Bill Lee on Tuesday signed into law a bill requiring adult stores, theaters and other establishments in Tennessee to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Kickstarter Revokes New Rules Banning Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter announced Tuesday that it has reversed its recent decision to impose new “Mature Content” rules banning projects that involve adult content and sextech.

Magic Silk Expands 'Exposed' Line With 'Sinful' Collection

Magic Silk has expanded its Exposed line of lingerie with the Sinful collection.

Inside the Impact of New AV Laws on Sex Toy Ecommerce

Over the past few years, age verification (AV) has gone from a niche policy discussion to a very real, very immediate concern for anyone operating in the adult space.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released three new styles from its Svenjoyment undergarment line.

New Kickstarter Rules Ban Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter has posted new “Mature Content” rules banning projects that involve adult content and sextech.

Full Circle Expands Enhancements Collection

Full Circle has expanded its collection of performance enhancers.

Screaming O Debuts New 'Rechargeable Rings' Collection

Screaming O has introduced its new collection of rechargeable, vibrating cock rings.

Orion Debuts 'Panthera Double' Dildo From 'Beastly Cocks' Line

Orion Wholesale has introduced the new Panthera Double dildo from its Beastly Cocks line.

Xgen Debuts 'Bare by Baci' Wellness Collection

Xgen Products has introduced its Bare by Baci line of wellness products.

Show More