Australian Supermarket Chain Ditches Sex Toys After Boycott Threat

SYDNEY — Australian supermarket chain Woolworths abandoned its sales of battery-powered vibrators Friday, following the Christian advocacy group FamilyVoice Australia’s call for a boycott.

The Sydney Morning Herald reports that Woolworths began offering the Durex Vibrating Bullet clitoral stimulator across 900 stores last week, but by Friday it was clearing its shelves of the product. In addition to FamilyVoice Australia, other organizations, including Australian Family Association, agreed that a supermarket is not an appropriate channel for sex toy sales.

Although contained within a sexual health aisle where condoms and vibrating cock rings reside, it was the section’s proximity to “family-oriented” products within the supermarket that was opposed.

Fiona Patten, president of the Australian Sex Party, told the publication she agreed that children shouldn’t be exposed to sex toys. ''While I have no problem with anyone selling vibrators, I think they should be sold from an age-restricted area.''

Nevertheless, in the article sexologist Nikki Goldstein defends the open introduction to pleasure products. “We are taught to view such products as dirty, naughty, shameful and outside the boundaries of normality, and that's wrong. A vibrator is no different to a vitamin in that it does something positive for your body.''

In the report, a Woolworths’ spokesman issued a statement saying that the Durex vibe was better suited for pharmacies rather than supermarkets.

Durex responded with its own comment arguing that: ''Products that assist Australians to have great sex should be made easily available to consumers through a variety of channels.''

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Debuts 'Endless Summer' Vibe Collection

CalExotics has introduced its new Endless Summer collection of three vibrators.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced four new pleasure products from its Beau Coeur collection.

Motorbunny Offering Accessories to Retailers at Wholesale Prices for Limited Time

Motorbunny has announced that it is providing retailers with travel accessories for its rideable sex machines and other pleasure products at wholesale prices for a limited period.

Besharam Brings Sexual Wellness to 'Zepto Prom Night' Event

Besharam participated in Zepto’s Prom Night event in Mumbai, making it one of the first sexual wellness brands to do so.

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Show More