Both members’ sites work with local Montreal professional and amateur performers. Squitz.com features amateur solo content, while VideoBoys.com is described as more “hardcore” and offers pro-am action content, featuring favorite models from the Squirtz.com site.
The company has been online since 2000, with various products including MontrealBoyLive.com, and had produced DVD content since 2003.
According to VideoBoys Vice President Kinsey Russel, the company is bringing some of their exclusive DVD content to the Videoboys site, and also actively seeking affiliate partners that are looking for customized content to promote to their users.
“We’re focusing more on the delivery of that content on the Internet. You can see the writing on the wall [in terms of online expansion]. It’s the way to go, I think,” VideoBoys Vice President Kinsey Russel told XBIZ.
“A lot of blogger have come online, and a lot of them really want, in addition to just pretty pictures, they want editorial comment — some kind of text that they can plug-in that doesn’t look like an advertisement, that looks like an actual discussion of the issues going on with the scene,” Russel said.
“So, once we can send something specific to their blog, they can either take what we already have there and adjust it to save them the time of actually writing it themselves, or they can ask us to,” Russel added. “If they have a specific theme on the blog that week and they like the pictures that we have that are related to the topic, we can also write something about that.”
“We would really like to cater to the diverse needs of the affiliates,” VideoBoys Affiliate Manager William Godin said. “Our affiliates have a wide variety of ways to promote websites, and that calls for different kinds of content. We really want requests and feedback so that we can give webmasters something other than ‘cookie-cutter’ content.”
Russel also told XBIZ that the company is looking for partnerships with webmasters that have a community component to their own websites and networks, and are utilizing mainstream promotional techniques to access broader markets.
He said that with the now-defunct MontrealBoyLive.com cam site, the company was very successful at creating a community of chat users that would also attended special events and meet-and-greets sponsored by the company.
However, Russel feels that live shows are now being overtaken by a trend toward pay-per-view features, as well as many websites that offer live chat content for free.
“What we’re trying to do is get some webmasters that are interested in some of the more unique mainstream marketing techniques — like social networking and viral marketing,” Russel said.
“Most people that are affiliates at this point are doing a blog, or they’re doing TGPs and some of the standard stuff. But what we’re doing now are the more unique mainstream-type of techniques that we can apply to the adult industry and see if we can work out some kind of a program with specific affiliates to take advantage of those kinds of strategies,” he added.
Webmasters that have been giving feedback on the new VideoBoys program have told Russel and Godin that high production quality, combined with attractive talent and streamlined design is what is attracting consumers.
“The webmasters take one look at the tour and tell us that they know they can sell this site,” Russel said. “When we show our site tour to the webmasters we keep hearing terms like ‘very appealing,’ ‘clean,’ and ‘compelling,’ over and over again.”
VideoBoys offers 50 percent revshare, as well as press pack content, banners, hosted galleries and other promotional tools.
For more information, visit the affiliate program website.